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How to attract more customers to your business using summer promotions

How to attract more customers to your business this summer

Summer is a boom period for retail and hospitality, especially for businesses located in popular UK holiday resorts. Take advantage of the increased footfall that summer brings and use your outdoor space to increase sales by using our POS essentials.

Retail

Grab attention from passersby

Outdoor signage is the first point of contact that many customers will have with your business, so clear, simple messaging is the key to grabbing attention and driving people inside.

Pavement signs are ideal for use by all types of business, whether you run a clothes shop, bakery, hotel or restaurant. The benefit of using an A board, forecourt sign or swing sign is that they are double sided, so that your messages can be seen from many angles. The placement of these boards on a pavement also makes them difficult to ignore, so many passersby will see your displays and be encouraged to enter the premises.

As well as heavy duty Pavement Signs, there are other signs that you can place outside or at the entrance to your store. Easels and are great for holding large chalkboards and poster boards that display your promotional messages or attractive, high quality graphics that will intrigue passersby and encourage them to head inside your business. They are also lightweight and can also be folded away easily, perfect for smaller retailers.

Summer promotions 2021 How to hold a summer sale
 

Window signs are also very useful for drawing the attention of passersby, and they come in many different styles to suit your store. Large format fabric tension banner systems are great for displaying bigger graphics and many are available with LED backlights to ensure that your graphics can be seen clearly both day and night.

Summer sale displays

Window displays can also be used to display a selection of your products themselves, and not only promotional messages. Use eye-catching display stands such as wooden ladders, pedestals and wire risers to elevate and showcase the products you wish to promote. It’s a great place to promote a sale, new product launch or your seasonal ranges, such as picnic hampers and Father's Day gift selections.

high brightness display screen for shop windows

For a more eye-catching display, you may want to consider a digital screen display in your shop windows. Our High Brightness Display Screen is specially designed to have crisp visibility even in direct sunlight, making it ideal for use in the summer months.

Shop High Brightness Display Screens for Shop Windows

 

Indoor POS essentials for summer sales

Once customers are inside your store, you need to continue using clear signage throughout in order to draw attention to the sale areas of the store and to specific offers you have available on your shelves and display stands.

Overhead signs are perfect for helping customers find the section of your store they want, as they can be seen from a distance and from most areas of your store. They are most commonly used in larger stores, such as supermarkets and DIY stores, but our pre-printed SALE overhead arrow sign can be useful for smaller retailers to direct customers entering your store to the area where your sale items are.

Use bright inserts within freestanding sign holders to draw attention to your sale prices and promotional messages on your countertops and display stands. Design your own sale signs, or use pre-printed tickets that allow you to write prices directly onto the poster. We also offer ‘Was and Now’ Sale Tickets that are designed to be hung from a clothes hanger, so you can price individual sale items.

summer sale signage
 

Create space-saving and visually-exciting product displays for your summer sales by using a merchandising stand. They give you the option to stack your products upwards, rather than along a shelf, which gives you more free space on the shop floor and draws the eyes of passersby.

For a more rustic style of display, use a Wooden Display Ladder as a stylish shelving unit, which can be propped up against a wall or at the end of an aisle to give you more vertical space to place smaller items, such as folded clothing, ornaments and accessories. Alternatively, use the countertop space you already have to create a unique merchandising display with a variety of boxes and bridges.

Summer sale signage
Displays for shop sales

Literally elevating key products or heavily discounted sale items alongside your countertop signage makes them very hard for customers to miss. Use dump bins and small tubs next to your displays to cross-merchandise and encourage impulse purchases of your smaller items and accessories.

 

Hospitality

Hotels, pubs and restaurants in top UK destinations will be full of tourists this summer. This increased footfall presents a great opportunity for hospitality businesses to boost sales. Make sure that your business is ready to take full advantage of this by using effective POS materials.

Bestselling POS displays, such as café banners, pavement signs and menu stands, can help you to attract new customers. Pavement signage is quick and easy to update with your menus and promotions, while also providing great visibility for passersby. Many of our POS displays are available with custom branding options, to make your business stand out from the rest.

Summer POS
Outdoor POS for summer

Create welcoming outdoor areas

The warmer weather means that a lot of customers will appreciate an outdoor area for dining, drinking and socialising. Our café barriers, which can be printed on both sides, can be used to cordon off areas for seating, while also allowing you to advertise your brand to tourists passing by. They are a fantastic advertising tool for restaurants, cafes and pubs alike.

Alternatively, artificial hedge panels work wonderfully as a modern way to border off seating areas, are visually striking and require no maintenance! They have been coated with a special UV-resistant finish, resulting in a vibrant display all year round.

 

Stock up on hospitality essentials

Make sure you are fully stocked up on all the traditional hospitality essentials. Ensure you are equipped with menu covers, condiment caddies and table signage to give customers all the information and utensils they need within reach. We have a wide range of hospitality essentials and accessories to suit all budgets and business types.

 
Alysha Bennett

Alysha Bennett

Alysha is a copywriter at UK POS, with experience working in B2B and B2C companies, as well as with charities. She has been curating consumer and retail trends to assist retailers in implementing effective point of sale materials into their own businesses for over five years.
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