How To Prepare for a Craft Fair – Tips for First-Timers

So, you’ve signed up for your first craft fair - congratulations! Whether you’ve been selling online for years or have only just started sharing your handmade creations, taking part in an in-person event is a big and exciting step. It’s a chance to connect with real customers, show off your work, and soak up the buzz of a market full of like-minded creatives.

Before the big day arrives, it’s worth doing a little prep to help things run smoothly. Here’s what you’ll want to think about:

Do Your Homework

Every craft fair has its own feel. Some are lively markets with a wide range of goods, others are smaller and more niche. Try to find out who typically attends, what sort of products tend to sell well, and what the venue is like. If you get the chance, visit as a customer first, or talk to stallholders who’ve done it before. Knowing what to expect can help you plan your set-up and stock more confidently.

Get Organised With Stock

When it comes to stock, variety and preparation are key. Aim to bring enough items to fill your table and replenish anything that sells out. It’s helpful to offer products at different price points: a few budget-friendly options, a handful of best-sellers, and some standout pieces that catch the eye. It’s also useful to have a way of tracking your sales on the day, whether you’re using a notebook, tally sheet, or a digital app with a card reader.

Prepare Your Display

Your display is your first impression, and it can really affect how people engage with your stall. Think about how your layout reflects your brand and whether it’s easy for customers to browse.

Use varying heights and layers to create visual interest, and make sure prices are clearly visible. Even simple props like wooden crates or acrylic risers can make a big difference.

Tip: Check out our specially-selected range of displays for craft fairs and market stalls - definitely worth a read if you want to create a stand that stands out!

Countertop easels are a great way to hold prints and signs

Pack The Essentials

Alongside your products, make sure you’ve got the little things that make the day go smoothly. Bring a float with small notes and coins, your card reader (fully charged), scissors, tape, pens, and any spares like price tags or signage. It’s also a good idea to pack bags or wrapping for customer purchases, and to bring a drink and snack (you might not get a break for a while!).

Promote Yourself

Even if the event is being promoted by organisers, spreading the word yourself can make a real difference. Post about it on your social media channels, let your followers know where you’ll be and what you’ll be selling. You could even offer a small incentive, like a discount for those who mention seeing your post. Don’t forget to bring business cards or flyers with your website and socials too, and display them neatly in leaflet dispensers and business card holders.

Be Friendly, But Don’t Pressure

Engaging with customers in person can feel nerve-wracking at first, especially if you're used to online selling. The good news is you don’t need to go for the hard sell. A friendly “hello” and an invitation to browse is often enough to start a conversation.

Most people at craft fairs enjoy learning about the work behind the products. So, just be yourself, and let your enthusiasm shine through.

And, remember, some people simply won't want to talk - it's not personal. Make sure your prices are always easy to see even by casual browsers passing by.

Learn As You Go

Your first craft fair is just the beginning. There’s a lot to take in, and it’s completely normal to feel like you’re learning on the job. Afterwards, take a few moments to reflect: what went well, what would you change next time, and what would you pack differently? With each fair you attend, you’ll refine your process and build more confidence.

Ready To Get Started?

Craft fairs are a brilliant way to grow your business, meet your audience, and feel part of a creative community. With a bit of planning and a great display, you’re well on your way to a successful event.

And if you need help sourcing display products that make your stall shine, we’ve got just the thing, from risers and stands to sign holders and more. Check out our specially-selected range of displays for craft fairs and market stalls.