Pop Up Shop Display Ideas
Pop up shops and food pop ups are ideal for new businesses to use as a tool for brand activation, allowing them to get their name and products or services known with a small amount of investment in a relatively small space of time. They're also a great way for established brands to test the market response to a new product or service.
Pop up events create a temporary retail space that is generally shared between multiple retailers from the same field, allowing business owners to capitalise on the "get-it-while-it-lasts" buzz that this retail style creates. These popup events often centre around a holiday, or a theme to create a comprehensive customer experience.
With the right display materials, running a pop-up shop or restaurant can be one of the easiest and most profitable ventures a business can make.
Our guide outlines essential tips on how to set up a pop up event, as well as suggesting a range of pop up display ideas to suit your business and attract passing customers.
Stands and Rails
- Get it with bespoke branding
- Easy to assemble
- Ideal for handing out samples and info
- Perfect for fashion pop-ups
- Wheeled for easy movement
- Strong steel, available in various sizes
- Use both sides for exta display space
- Supplied with hooks and basket shelves
- 6ft tall in strong steel
- Three sides increase display space
- Wheeled base perfect for moving around
- Available with 72 display hooks
Pop Up Banner Stands
- 2m tall banner in 2 widths
- Padded carry case for easy transportation
- Easy to construct and roll away
- 80cm x 200cm banner in tear-resistant 220 micron PVC
- Reusable and durable
- Lightweight but strong aluminium frame
- Draw attention to your brochures with a banner display
- 3 x A4 steel shelves and optional custom printed banner
- Various sizes available
- Rigid board banner holder
- Steel base available in 4 sizes
- Add eye-catching branding to your popup
Tabletop Displays
- 3 shelves for tiered displays
- Display complementary products together
- Shelf lips prevent products falling
- Premium quality diamond-polished acrylic
- Increase impulse buys and AOV
- 3 sizes, ideal for countertops
- Create a light and stylish display
- Handmade from natural resources
- Ideal for natural produce
- Use to display small impulse buys
- Perfect for accessories
- Features inbuilt ticket holder on top
Flat Pack Displays
- Make health advice easy to access for patients
- Display multiple leaflets side-by-side
- Available in various sizes
- Ideal for paperwork at reception and in waiting areas
- Wall fixings included for easy setup
- Slot together for a tiered display
- Multiple tiers for all your medical leaflets
- Easy to place anywhere required
- Various sizes available
- Collect feedback, suggestions or competition entries
- Get them blank or custom printed
- Flatpack and lightweight for easy transportation
Pricing and Menu Display Boards
- Use on their own or on easels
- Get a professional look with chalk marker pens
- 6 size options
- DIsplay prices and brand messaging
- The wood frame adds a rustic look
- Use portrait or landscape
- Add a retro look with a pegboard
- Great for price and menu displays
- Various sizes available
- Various sizes and colours
- Packs include assorted peg board letters, numbers and symbols
- Replace or update your messages quickly and easily
Pavement Signage
- Robust sign with water-fillable base
- Easy poster change snap frame
- Add 2 custom-printed, waterproof, semi rigid posters
- Double-sided foldaway frame
- 5 colours to suit your branding
- Comes with 2 FREE anti-glare, UV-resistant, PVC poster covers
- Warm, rustic look A board
- Easy to place anywhere required
- Dark oak finish with steek hinges
- Add custom branded panels or 2 x custom-printed A2 posters
- 13.5kg base keeps signage stable
- Replacement panels available
What is a pop up shop?
A pop-up shop is a short-term retail space which allows vendors to occupy a temporary storefront, exhibition space or market stall. This is by no means a new concept, considering European Christmas markets, farmers markets, festival retailers and other seasonal events. In recent years, however, the pop-up shop trend has exploded in the UK, with countless businesses and organisers recognising the many benefits of this approach to retail.
What is the benefit of pop up shops?
Pop up shops, also referred to as flash retail, are an ideal way for new businesses to get the brand name out there. They also provide an opportunity for testing new products and services, even for established brands.
Pop up retail creates greater consumer engagement and help to quickly build direct knowledge of your customer's preferences.
It's also a fantastic way for a business to begin transitioning from online-only to a more physical presence in stores.
Positive results from pop-up ventures can be used persuasively when approaching stockists or applying for a permanent lease.
Where ecommerce doesn't allow for tactile product assessment or direct discussions, pop up stores allow your online customers to experience your business in a physical environment and ask questions.
Pop-up shops also allow a business to be active in multiple locations without a permanent lease. This reduces the costs and risks associated with longer term leases, enhancing opportunities for retailers and landlords alike.
Pop up shop display ideas
To make hosting and attending pop-up shops and events as convenient as possible, consider using flat pack products for your pop up displays. Not only are these lightweight and easy to transport and construct, we can also add bespoke printing and branding to them, giving you comprehensive branding at your pop up point of sale.
Branding couldn't be more important for your pop up shop, as you only have a short space of time to get your brand fixed in the minds of your visitors. Our garment rails and stands are also ideal for pop up clothing shops as they are supplied unassembled and are easy to slot together.
A portable folding easel is an great choice of easy-to-transport signage at pop-up shops.
How to set up a pop up shop
When planning your pop up shop displays, consider what products you want to display, and make these prominent with an upright stand. Ensure you have appropriate graphics prepared. Whether that consists of banners, posters, leaflets or business cards, make the most of the opportunity to engage with a brand new audience and ensure your logo and service stand out.
What are the best pop up shop display stands?
Gridwall is the perfect choice for business that regularly transport between pop-up locations and various events, due to its highly versatile construction. With just a few assorted fixing components, you can construct a gridwall display stand that is fully reconfigurable to allow for freestanding on feet, wall mounting, or for displaying on a wheeled stand.
We also supply a wide range of merchandising hooks, shelves and event garment rails that are compatible with our gridwall panels, allowing retailers to change their displays to suit whatever products they are currently promoting.
Do you supply bespoke pop-up display stands?
As well as offering bespoke printing and branding with most of our stock items, we can also create unique displays to your requirements. Contact us to learn more.
Incentivise engagement
Consider offering free samples to encourage engagement with your brand. Many people visit pop-up shops and events purely to experience the environment and to take advantage of "Instagrammable" moments and displays. You can circumvent the risk of not making any profits by interacting with new customers in other ways.
Always make sure your social media handles and relevant hashtags are displayed clearly at your pop up shop or event, and display business cards and leaflets for people to take away. Even if you don't make any sales, you can take advantage of the social capital created from people discussing your brand and posting about it on social media channels.
Make sure every person who sees your pop-up shop is impressed by something: the innovation of your products, the appearance of your displays and, of course, your customer service.
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