Guide to Event Signage

When planning an event, a critical aspect to consider is the signage.

Effective event signage enhances the look and feel of your venue. It will also help the event to run smoothly by providing important information to attendees.

Whether you’re planning a corporate event, wedding, or festival, understanding the different types of event signage is key. Explore our comprehensive guide to help you navigate the world of signage for events.

Guide to event signage types

8 Key Event Signage Types

1. Welcome Signs

Welcome signs are the first point of contact for your guests and set the tone for the event. They typically display the name and date of the event and are strategically placed at the entrance. They’re often floor-standing sign holders or easels, making them easy to see by everyone who enters.

Welcome signs can be creative and customised to fit the theme of the event, making guests feel immediately immersed in the atmosphere.

2. Directional Signs

One of the most important types of event signage, directional and wayfinding signs, help attendees navigate the venue effortlessly. These signs include arrows and labels. They guide guests to key areas such as restrooms, registration desks, seating areas, and exits.

Display overhead signs with poster hangers to ensure everyone can easily see them, even in a crowded room. Use pavement signs to mark out entrances or special areas of interest. Effective directional signage reduces confusion and prevents traffic bottlenecks.

3. Registration and Check-In Signs

Registration and check-in signs streamline the entry process by guiding guests to areas for registration or check-in. These signs can include showcard stands as queue markers, countertop signs for reception desks, and digital displays for information. Efficient registration signs will help you to manage crowds and reduce waiting times.

4. Informational Signs

Informational signs provide essential details about the event, such as schedules, speaker bios, and program highlights. Banners and banner stands are a great choice for this.

Place them in high-traffic areas where guests are likely to look for information. Informative signage for events keeps attendees informed and engaged, contributing to a seamless event experience.

5. Table and Seating Signs

For events with assigned seating or specific table arrangements, table and seating signs are a great addition. Think table numbers, seating charts, reserved seating signs and place card holders that help guests find their designated spots easily.

Clear and stylish table signage contributes to a well-organised and visually appealing setup.

6. Branding and Sponsorship Signs

Branding and sponsorship signs are vital for promoting the event and acknowledging sponsors. These signs can include banners, posters, and digital displays featuring the event logo, taglines, and sponsor names or logos.

Effective branding signage helps reinforce the event’s identity, while sponsorship signage recognises and appreciates the contributions of sponsors. We supply a wide range of printed and branded signage here at UK POS.

7. Social Media and Photo Op Signs

In the age of social media, creating shareable moments is essential. Social media and photo op signs encourage guests to take photos and share them online. Include fun backdrops using panels such as gridwall stands, as well as printed sign boards and other props that help to increase visitor engagement.

8. Digital Signs

Digital signage for events is a versatile and dynamic option. They can show real-time updates, promotions, social media feeds and almost anything else you choose. Touchscreen options even let you display interactive content. Easily update your digital displays to reflect changes or announcements, providing a high-tech, modern touch to any event.


Choosing the right types of event signage is crucial for the success of any event. From welcoming your guests at the start, to ensuring their safety, event signage enhances the overall experience and contributes to a well-organised and enjoyable event.

As an event planner, it is important to know and use various types of event signs. This will ensure that your events appear visually appealing and are organised effectively. Different types of event signs can help guide attendees and provide important information. By incorporating a variety of event signs, you can enhance the overall experience for both guests and staff.

Investing in quality event signage is an investment in the success of your event. So whenever you're planning an event, always consider all the different signs needed to make sure your guests have a good time!

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Kira Swales

Kira Swales

Kira Swales is a copywriter for UK POS. Kira has ten years of experience in e-commerce and copywriting. She enjoys researching topics in depth in order to provide readers with the latest information on point of sale merchandising. Read more of her comprehensive guides in our Knowledge Hub.