Signage for Gyms and Leisure Centres

Signage for gyms, leisure centres and health clubs is important for a wide range of purposes. Uses for gym signage can include:

1. Wayfinding

2. Rules and regulations

3. Membership and payment information

4. Brand-promotional signs

5. Restaurants and cafes

6. Entertainment and advertising

7. Safety information


Read on to discover the best ways to display your signage for gyms and leisure centres.

Banners for gym signage

1. Wayfinding

From area entrances to marking out toilets and changing rooms, signage for gym wayfinding is key to creating a frictionless experience for guests. Overhead signs, such as directional arrows, are great for wayfinding. They save on floor and wall space, while being easy to see from a distance. Wall and door signs are useful to clearly mark out rooms, such as saunas, toilets and changing rooms.

2. Rules and regulations

All gyms and leisure centres have rules and regulations - ensure these are indisputable by displaying them clearly. Wall signs are a great permanent option for this. As with safety signs, snap frames are a classic and easy-to-use option, however, acrylic standoff signs add a high-quality, high-end aesthetic.

Countertop signage for gyms

3. Membership and payment information

Membership and sign-up details and payment information can be displayed using countertop poster stands on reception desks.

If you have physical sign-up sheets for customers to fill in, you can use a clipboard to make it easier for them.

Finally, make leaflets and brochures organised and easy to access with stylish leaflet holders.

4. Brand-promotional signs

Like any business, its important for you to promote your brand and attract new customers. Use pavement signs outside to engage passersby, as well as banners in your entrance or by reception desks.

5. Restaurant and cafes

Many gyms and leisure centres have their own cafes and restaurants attached. These areas will need fitting out with menu displays, such as menu covers and table talkers. Additionally, countertop ticket holders and shelf signs can be useful for adding product information and prices in cafe and deli-style setups.

6. Entertainment and advertising

Digital signage for gyms is great for keeping guests entertained while they use your equipment. This also makes for an easy advertising option, showing high quality graphics and video to advertise your additional services, such as fitness classes and spa treatments.

7. Safety information

You'll already know how important it is to comply with legal requirements and keep your customers safe. Displaying gym safety signage helps to inform customers of relevant information.

Snap frame poster holders are a good option for areas where signage needs to change regularly, such as cleaning rotas.

Floor stands and countertop poster holders are for locations where equipment is moved around, as the signs can move with them.

Gym wall sign

Also, window poster holders can be good for use on glass or acrylic walls and doors, such as around pools, as they can be placed right at eye level for people entering the area.

To conclude, signage for gyms spans from small countertop signs to large-scale banners and everything in-between. Using all possible signage enhances your marketing and ensures that your customers are well-informed and have an enjoyable experience.

Invest in the right sign holders for your business today, and examine our range at UK Point of Sale.

Kira Swales

Kira Swales

Kira Swales is a copywriter for UK POS. Kira has ten years of experience in e-commerce and copywriting. She enjoys researching topics in depth in order to provide readers with the latest information on point of sale merchandising. Read more of her comprehensive guides in our Knowledge Hub.