How to set up a market stall display
Market stall display ideas: which market stall supplies do I need?
There are so many types of market stall, such as art and craft fairs, food markets, fashion markets, indoor and outdoor markets and more. All of these can benefit from choosing different kinds of market display supplies to suit them. If you're a multipurpose business who attends lots of different types of events, you will want to invest in multipurpose POS displays for market stalls. A key concern when choosing your market stall display accessories is whether they are easy to transport and construct. Whether you're planning the setup for your first ever market or craft fair display, or simply looking to upgrade your existing supplies, if you need to generate some market stall display ideas, read on for our top tips and product suggestions.
How do I display products on a market stall?
For small items and small stalls, use market stall step displays and display shelving to maximise your space and ensure everything is easily visible, such as our acrylic tabletop display stands for craft fairs and food markets.
For indoor events, acrylic bridges are a great way to elevate certain products, as they are so discreet and easy to transport. Lightweight craft items can be prevented from being blown away by enclosing them in an acrylic or glass display case. Glass is heavier, but has a beautiful high-quality vintage effect.
Further options for craft fair display supplies include jewellery displays, easels for art and wire & acrylic display racks for individual goods such as plates, books or bags.
Tabletop market stall display stands
For food products, you can use acrylic dump bin containers and dry food dispensers, or wicker trays are always popular. If you're serving fresh food and able to have a seating area, this prompts people to buy more. For the most impact, ensure it's bordered with branded barriers, with A board menu market signs nearby.
Clothing displays will need freestanding clothes rails. Grid mesh stands are a great multipurpose choice of POS display for markets and craft fairs as they can display small and large items from earrings to dresses, using configurable hooks, rails and other accessories, as well as being easy to construct and deconstruct as needed.
Market stall display ideas
What to look for in market stall equipment and craft fair display stands
In their analysis of market stall design, researchers found that the three key crucial factors of good market stall display equipment are: portability, flexibility, and having a deployable structure . This means that your market stall equipment for displays should be easy to transport, multipurpose, and easy to set up. Therefore, make sure that you choose display supplies that are lightweight, flatpacked or foldable, and able to be used in various venues with various products.
How do I make my market stall stand out?
You need to try and grab attention before anyone has even walked over to your table, so it can be useful to invest in some bold market stall signs to draw the eye. Make sure these are easy to transport and construct. If you're indoors you could use a pop up roller banner, or an A Board makes great advertising for markets both indoors and outdoors. Highlight your unique selling points on your market stall signs to draw in passersby.
Think carefully about what kind of display your customers will respond to, and what will show your products off best. Pick market stall display supplies to suit your brand. Do you want your display to look rustic? Modern and minimalist? Colourful and maximalist? Whatever you choose, make sure your table dressings and signage are attractive and informative, respectively, but that they don't detract attention from your products themselves.
Market stall signs
ABG In stockFrom: £39.80(from £ per unit)
ABGDP In stockFrom: £17.72(from £ per unit)
CBS1 In stockFrom: £1.09(from £ per unit)
SD4B In stockFrom:
£3.95(from £ per unit)
How do I engage customers at my market stall?
It's always important to try and engage passersby and connect with them. This is part of your marketing funnel, and can often start simply with a combination of some good signage and a friendly greeting. Once you've engaged them, you can provide them will additional information, such as explaining features of your products and handing out leaflets or business cards.
"If you sell speciality products, carry business cards with your contact details" - Success in Business: Street market case studies
In collaboration with the National Market Traders Federation, Red Ochre advise that "people who shop in markets will tend to look for the kind of information that supermarkets and high street chains cannot provide", encouraging small business owners to provide additional information and great in-person customer service . They claim that a satisfied customer will tell 7 people, on average, whereas an unsatisfied customer will tell 12, reinforcing the need to get these interactions right. To help with this, they stress the importance of using eye-catching price tickets for all items, and to display business cards with contact details if you sell speciality products.
Essential market stall display equipment:
- Market stall signs
- Price tickets to suit your products
- Tiered table displays and risers
- Product-specific displays such as garment rails or jewellery hangers
- Leaflet holders for printed goods
- Revolving table stands for small items
- Freestanding grid mesh gondolas
- Wooden crates and wicker trays
- Acrylic display tubs and cubes
- Gravity dispensers for dry foods
- Tabletop business card holders
Having a range of portable, flexible and easy to construct POS supplies for market stall displays and craft fair table displays will ensure that your business is prepared to take on any event at a moment's notice. Getting your booth setup or tabletop displays right will make you look professional and approachable, and make your products more appealing to your customers. For advice on the best display items for pop-up events, check out our guide to POS for pop-ups.
Market stall equipment and craft fair display stands
RCD In stockFrom: £33.00(from £ per unit)
CL10 In stockFrom:
£0.53(from £ per unit)
CD1ECA In stockFrom: £2.96(from £ per unit)
AB42 In stockFrom: £3.05(from £ per unit)
ABCSQK In stockFrom: £65.35(from £ per unit)
SS9 In stockFrom: £7.66(from £ per unit)
GFDC In stockFrom: £87.60(from £ per unit)
1. Sheng et al, ‘Architectural transformation of a Night Market Stall’, 2nd ICITSBE 2014, https://www.researchgate.net/publication/282570841_Architectural_Transformation_of_a_Night_Market_Stall [accessed January 2021].
2. Cross River Partnership and Red Ochre, Success in Business: Street market case studies (London: Cross River Partnership, 2007).