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How to set up a market stall display

How to set up a market stall display

Market stall display ideas: which market stall supplies do I need?

There are so many types of market stall, such as art and craft fairs, food markets, fashion markets, indoor and outdoor markets and more. All of these can benefit from choosing different kinds of market display supplies to suit them. If you're a multipurpose business who attends lots of different types of events, you will want to invest in multipurpose POS displays for market stalls. A key concern when choosing your market stall display accessories is whether they are easy to transport and construct. Whether you're planning the setup for your first ever market or craft fair display, or simply looking to upgrade your existing supplies, if you need to generate some market stall display ideas, read on for our top tips and product suggestions.

How do I display products on a market stall?

For small items and small stalls, use market stall step displays and display shelving to maximise your space and ensure everything is easily visible, such as our acrylic tabletop display stands for craft fairs and food markets.

For indoor events, acrylic bridges are a great way to elevate certain products, as they are so discreet and easy to transport. Lightweight craft items can be prevented from being blown away by enclosing them in an acrylic or glass display case. Glass is heavier, but has a beautiful high-quality vintage effect.

If you're wondering how to display scarves on a table, you could choose between folding them neatly in a display case or basket, or hanging them from tabletop display arms. Further options for craft fair display supplies include jewellery displays, easels for art and wire & acrylic display racks for individual goods such as plates, books or bags.

Tabletop market stall display stands

  • Five Sided Acrylic Display Cube

    Five Sided Acrylic Display Cube

    AQQ In stock
    From: £6.50
    (from £ per unit)

    ex. VAT

  • Multi Purpose Countertop Display Stand

    Multipurpose Chrome Countertop Display Stand

    CFD In stock
    From: £66.00
    (from £ per unit)

    ex. VAT

  • Acrylic Display Rack

    Acrylic Display Rack

    ADR In stock
    From:

    £15.82

    (from £ per unit)

    ex. VAT

  • Use plastic dump bins to encourage impulse buys

    Countertop Dump Bin

    DMP-1 In stock
    From:

    £8.10

    (from £ per unit)

    ex. VAT

 
Wicker trays for market stall tables

Shop wicker trays

For food products, you can use acrylic dump bin containers and dry food dispensers, or wicker trays are always popular. If you're serving fresh food and able to have a seating area, this prompts people to buy more. For the most impact, ensure it's bordered with branded barriers, with A board menu market signs nearby.

Clothes rails for markets and display stands for craft fairs

Shop garment rails

Clothing displays will need freestanding clothes rails. Grid mesh stands are a great multipurpose choice of POS display for markets and craft fairs as they can display small and large items from earrings to dresses, using configurable hooks, rails and other accessories, as well as being easy to construct and deconstruct as needed.

Market stall display ideas

  • Double Sided Gridwall Display Kit in Chrome

    Double Sided Gridwall Display Kit

    DGRD In stock
    From: £33.28
    (from £ per unit)

    ex. VAT

  • Plastic provision pins x 100 ideal for food label holders

    Deli Ticket Holder Spike x 100

    TFH2 In stock
    From:

    £5.99

    (from £ per unit)

    ex. VAT

  • Wooden Display Crate with optional added chalkboards

    Wooden Display Crate

    CRT In stock
    From: £7.10
    (from £ per unit)

    ex. VAT

  • Heavy Duty Clothes Rail

    Heavy Duty Clothes Rail

    STR In stock
    From: £28.17
    (from £ per unit)

    ex. VAT

 

What to look for in market stall equipment and craft fair display stands

In their analysis of market stall design, researchers found that the three key crucial factors of good market stall display equipment are: portability, flexibility, and having a deployable structure [1]. This means that your market stall equipment for displays should be easy to transport, multipurpose, and easy to set up. Therefore, make sure that you choose display supplies that are lightweight, flatpacked or foldable, and able to be used in various venues with various products.

How do I make my market stall stand out?

Market stall signs and display stands for craft fairs

Shop A Board Signage

You need to try and grab attention before anyone has even walked over to your table, so it can be useful to invest in some bold market stall signs to draw the eye. Make sure these are easy to transport and construct. If you're indoors you could use a pop up roller banner, or an A Board makes great advertising for markets both indoors and outdoors. Highlight your unique selling points on your market stall signs to draw in passersby.

Product labels for market stalls and craft fair table displays

Shop product ticket holders

Think carefully about what kind of display your customers will respond to, and what will show your products off best. Pick market stall display supplies to suit your brand. Do you want your display to look rustic? Modern and minimalist? Colourful and maximalist? Whatever you choose, make sure your table dressings and signage are attractive and informative, but that they don't detract attention from your products.

Market stall signs

  • A Board Pavement Signs are available in five colours

    A Board Pavement Sign

    ABG In stock
    From: £44.00
    (from £ per unit)

    ex. VAT

  • Outdoor A Board Leaflet Holder with 1/3 A4 leaflets

    Outdoor A Board Leaflet Holder

    ABGDP In stock
    From: £17.72
    (from £ per unit)

    ex. VAT

  • Freestanding lean back chalkboard sign in portrait or landscape

    Lean Back Chalkboard Sign

    CBS1 In stock
    From: £1.09
    (from £ per unit)

    ex. VAT

  • A4 Supervue Print Holder (With Business Card Pocket)

    Poster Holder with Business Card Pocket

    SD4B In stock
    From:

    £3.95

    (from £ per unit)

    ex. VAT

 

How do I engage customers at my market stall?

It's always important to try and engage passersby and connect with them. This is part of your marketing funnel, and can often start simply with a combination of some good signage and a friendly greeting. Once you've engaged them, you can provide them will additional information, such as explaining features of your products and handing out leaflets or business cards.

"If you sell speciality products, carry business cards with your contact details" - Success in Business: Street market case studies

In collaboration with the National Market Traders Federation, Red Ochre advise that "people who shop in markets will tend to look for the kind of information that supermarkets and high street chains cannot provide", encouraging small business owners to provide additional information and great in-person customer service [2]. They claim that a satisfied customer will tell 7 people, on average, whereas an unsatisfied customer will tell 12, reinforcing the need to get these interactions right. To help with this, they stress the importance of using eye-catching price tickets for all items, and to display business cards with contact details if you sell speciality products.

Essential market stall display equipment:

  • Market stall signs
  • Price tickets to suit your products
  • Tiered table displays and risers
  • Product-specific displays such as garment rails or jewellery hangers
  • Leaflet holders for printed goods
  • Revolving table stands for small items
  • Freestanding grid mesh gondolas
  • Wooden crates and wicker trays
  • Acrylic display tubs and cubes
  • Gravity dispensers for dry foods
  • Tabletop business card holders

Having a range of portable, flexible and easy to construct POS supplies for market stall displays and craft fair table displays will ensure that your business is prepared to take on any event at a moment's notice. Getting your booth setup or display stands for craft fairs right will make you look professional and approachable, and make your products more appealing to your customers. For advice on the best display items for pop-up events, check out our guide to POS for pop-ups.

Market stall equipment and craft fair display stands

  • Revolving Countertop Display Stand - use a rotating stand to display small items

    Revolving Countertop Display Stand

    RCD In stock
    From: £33.00
    (from £ per unit)

    ex. VAT

  • Clip on ticket holder available in clear and black plastic

    Plastic Ticket Holder Clip

    CL10 In stock
    From:

    £0.53

    (from £ per unit)

    ex. VAT

  • Two tier leaflet holder with A4, 1/3 A4 and A5 leaflet holders available

    Two Tier Leaflet Holder with Removable Divider

    CD1ECA In stock
    From: £2.96
    (from £ per unit)

    ex. VAT

  • Tiered acrylic display bridge aka acrylic display steps

    Tiered Acrylic Display Bridge

    AB42 In stock
    From: £3.05
    (from £ per unit)

    ex. VAT

  • Wooden Chalk A Board

    Wooden Chalk A Board

    ABC2 In stock
    From: £90.79
    (from £ per unit)

    ex. VAT

  • Outdoor poster stand in black

    Outdoor Adjustable Showcard Stand

    SS9 In stock
    From: £7.66
    (from £ per unit)

    ex. VAT

  • Counter Standing Gravity Food Dispenser with slimline design

    Gravity Food Dispenser Counter Standing

    GFDC In stock
    From: £87.60
    (from £ per unit)

    ex. VAT

  • Scoop bin food dispenser

    Scoop Bin Food Dispenser

    BFD In stock
    From: £91.78
    (from £ per unit)

    ex. VAT

 

Kira Swales

Kira Swales is a copywriter for UK POS. With over six years’ experience in e-commerce and copywriting, as well as many years in the retail sector, Kira loves to take a deep dive into topics in order to provide readers with the latest research in point of sale and merchandising. Read more of her in-depth guides on POS in our Knowledge Hub.

References


1. Sheng et al, ‘Architectural transformation of a Night Market Stall’, 2nd ICITSBE 2014, https://www.researchgate.net/publication/282570841_Architectural_Transformation_of_a_Night_Market_Stall [accessed January 2021].

2. Cross River Partnership and Red Ochre, Success in Business: Street market case studies (London: Cross River Partnership, 2007).

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