9 Types Of Retail Signage That You Need To Know

1. Wall mounted signs

Our bestselling type of wall signs are snap frames, which are ideal for all kinds of uses. LED signs add an attractive glow to your graphics, while acrylic standoff posters look classy and professional. Chalkboards have a more rustic, natural effect.

2. Countertop signs

Freestanding clear countertop poster holders have lasting popularity, as they always make your graphics the centrepiece. Wooden menu holder bases or acrylic blocks are also a discreet way to hold signs on counters, while being easy to move and update.

3. Digital signs

Digital signs are so versatile and effective, you can use them just about anywhere around your business. Wall mounted digital screens will entertain queues with engaging ads, while interactive digital totem stands are perfect for providing information [1].

4. Outdoor signs

To entice passersby to enter your store, outdoor retail signs are essential. Weather resistant pavement signs are the best choice for this. Window signs and A boards should also be considered carefully to ensure you're conveying the right messages.

5. Overhead signs

Overhead signs are ideal for wayfinding in retail as they're generally easy to see from all around your store. Sign grippers and hanging poster pockets are great for aisle markers. You can also use our steel sign cable to securely suspend your overhead signage.

6. Shelf signs

Shelf signs are the best way to alert customers to specific price promotions and product ranges in-store. Colour code your data strip inserts and invest in various shelf talkers and wobbler signs to make your shelf displays really stand out.

7. Poster stands and easels

Metal poster stands and wooden poster board easels add a really stylish and modern aesthetic to your business or event. They're easy to adjust, fold away and reposition. You can even your easels sent complete with printed foam boards or chalkboards.

8. Floor signs and stickers

Floor stickers and mats can help ensure your customers always see your promotions, even if they're just staring at the floor! Retail floor stickers can be used to mark out a queue, direct people to particular areas, or simply influence them with beautiful images.

9. Banners and event flags

Banners and event flags function in the same way - they're a large, eye-catching way to advertise to customers, and passersby. Most roller banners are for use indoors, while our printed teardrop and feather shaped event flags are great for use outdoors.

Signs to increase footfall

Before customers have entered your shop, you need to attract their attention from outside. Outdoor signs and window displays can give people a reason to want to enter. Utilise these effectively with stunning imagery and enticing sale offers.

Promotional signs

Promotional signs will advertise specific products, prices, brands and services. When customers move around your shop, they're often unconsciously searching for a deal. Sale signs highlighting price discounts are quick way to connect with this need [2].

Branded signs

Make sure you have coherent brand messaging throughout your business signage, in order to increase brand awareness and trust [3]. Include both store branding and product branding, with clear branding blocks and bespoke branded display stands as well as on your digital and printed posters.

Informational signs

Your customers need to have easy access to all the most important information about your products and services, in order to make their purchase decisions quickly and comfortably [4]. Use informative details on your signage regarding wayfinding, opening hours, health and safety, and pricing.

What are the 9 types of signage in visual merchandising?

1. Wall mounted signs
2. Countertop signs
3. Digital signs
4. Outdoor signs
5. Overhead signs
6. Shelf signs
7. Poster stands and easels
8. Floor signs and stickers
9. Banners and Event Flags

What are the 4 purposes of retail signs?

1. Increasing footfall
2. Promoting products and services
3. Increase brand awareness
4. Provide information