9 Types Of Signage In Retail That You Need To Know
What is signage in visual merchandising?
Signage in visual merchandising refers to all the various types of sign that shops can use. They use these to communicate various messages, from promotions to important information. This article will help you to understand what the real purpose is for each of the different sign. To use your signs effectively, however, you need to know exactly what each of the 9 key types of signage for shops are.
9 key types of retail signage:
1. Wall mounted signs
Our bestselling type of wall signs are snap frames, which are ideal for all kinds of uses. LED signs add an attractive glow to your graphics, while acrylic standoff posters look classy and professional. Chalkboards have a more rustic, natural effect.
2. Countertop signs
Freestanding clear countertop poster holders have lasting popularity, as they always make your graphics the centrepiece. Wooden menu holder bases or acrylic blocks are also a discreet way to hold signs on counters, while being easy to move and update.
4. Outdoor signs
To entice passersby to enter your store, outdoor retail signs are essential. Weather resistant pavement signs are the best choice for this. Window signs and A boards should also be considered carefully to ensure you're conveying the right messages.
5. Overhead signs
Overhead signs are ideal for wayfinding in retail as they're generally easy to see from all around your store. Sign grippers and hanging poster pockets are great for aisle markers. You can also use our steel sign cable to securely suspend your overhead signage.
7. Poster stands and easels
Metal poster stands and wooden poster board easels add a really stylish and modern aesthetic to your business or event. They're easy to adjust, fold away and reposition. You can even your easels sent complete with printed foam boards or chalkboards.
8. Floor signs and stickers
Floor stickers and mats can help ensure your customers always see your promotions, even if they're just staring at the floor! Retail floor stickers can be used to mark out a queue, direct people to particular areas, or simply influence them with beautiful images.
What is the purpose of signage?
Signs to increase footfall
Before customers have entered your shop, you need to attract their attention from outside. Outdoor signs and window displays can give people a reason to want to enter. Utilise these effectively with stunning imagery and enticing sale offers.
Promotional signs will advertise specific products, prices, brands and services. When customers move around your shop, they're often unconsciously searching for a deal. Sale signs highlighting price discounts are quick way to connect with this need .
Make sure you have coherent brand messaging throughout your business signage, in order to increase brand awareness and trust . Include both store branding and product branding, with clear branding blocks and bespoke branded display stands as well as on your digital and printed posters.
Your customers need to have easy access to all the most important information about your products and services, in order to make their purchase decisions quickly and comfortably . Use informative details on your signage regarding wayfinding, opening hours, health and safety, and pricing.
What are the 9 types of signage in visual merchandising?
- Wall mounted signs
- Countertop signs
- Digital signs
- Outdoor signs
- Overhead signs
- Shelf signs
- Poster stands and easels
- Floor signs and stickers
- Banners and Event Flags
What are the 4 purposes of signage?
- Increasing footfall
- Promoting products and services
- Increase brand awareness
- Provide information
Now that you've developed an understanding of the 9 main signage types in retail merchandising, you should be able to select the very best signs and sign holders for your business. Invest today to see results tomorrow. For more insights, check out our Knowledge Hub for more in-depth articles on point-of-sale displays. Alternatively, take a look at our bestsellers list for more inspiration. Invest today to see results tomorrow!
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1. Garaus and Wagner, ‘Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas’, Journal of Retailing and Consumer Services, Vol 47 (2019), pp. 331-338.
2. Han, Chandukala and Li, 'Impact of different types of in-store displays on consumer purchase behavior', Journal of Retailing (Oct 2021).
3. Hynes, Niki, ‘Colour and meaning in corporate logos: An empirical study’, Brand Management, Vol. 16, 8 (2009), pp. 545-555.
4. Tijmen Elbers, ‘The effects of in-store layout- and shelf designs on consumer behaviour’, Wageningen UR (January 2016), p2.