Top 6 Display Ideas For The Summer of Sport 2024

Top 6 Display Ideas For The Summer of Sport 2024

Summer 2024 is due to be packed full of sporting events. The UEFA Euro 2024 starting in June, along with the T20 Cricket World Cup, the Olympics starting in July, and the Paralympics starting in August, to name a few notable examples.

This will translate into increased business, particularly for pubs and bars. For example, for the duration of Euro 2024, the British Beer & Pubs Association are expecting an extra 20 million pints to be sold, resulting in a whopping £94m extra revenue [1]!

If you're in the hospitality industry, ensure you're aware of when games will be held during peak business hours, and find creative ways to attract customers to pubs, restaurants, bars or cafes to enjoy your sports offerings. Retailers can also use these events to attract new customers with special promotions and sports-themed product ranges.

Read on to discover our top six essential displays for the summer of sport 2024!

1. Pavement signs

A crucial part of maximising your sales is tapping into sports fans’ excitement. To make them aware that your business is holding events and offers to celebrate these events, you need to advertise at the entrance to your business.

wooden pavement sign advertising a World Cup promotion

A pavement sign allows you to get creative with your graphics, ensuring your promotions get noticed and you stand out.

Don’t forget, potential passing trade may become your permanent customers with the right POS displays.

Make sure any outdoor signs are placed in well-lit areas for maximum effect on passersby.

2. Tabletop signs

Once customers are inside, you need to let them know about the details of your promotions. If you run a cafe or restaurant, then your tables are the best area to display further signage. Menu holders and table talkers offer ample opportunity to display your sports-themed menu items or special discounted offers.

Table talkers are great, as their multi-faced design means you can display up to six different promotions at once. Use them to list match times, happy hour times, new menu items and more.

Additionally, why not display offers or game information on tabletop chalkboards on your bar? This not only gives customers the information they want to know while they’re waiting to order, but can even influence the decisions they make when buying.

tabletop chalkboard sign displaying a world cup match time

3. USB chargers

Plenty of football fanatics will be watching the matches in pubs to experience the crowd atmosphere during the Euro 2024, so will be without the comforts they would have if they were watching the match at home.

menu holder with usb charging points

Make sure that your customers can follow the match commentary, scroll through social media discussions and even stream other matches on their phones by providing them with device charging facilities.

Luckily, we stock a menu holder that comes with four integrated USB charging points! You can provide your customers with a useful service, while also using the unit to display your promotional messages.

4. Dump bins

Dump bins are one of the most important visual merchandising display tools when you are trying to increase impulse purchases.

They should be placed near entrances, checkouts, aisle ends, and any other high-footfall areas of your store. Fill the bins with your discounted or promotional products and pair them with punchy messaging using showcard frames.

Sports events present massive opportunities for increasing impulse purchases, as customers shop for decorations, flags, party food, football shirts and much more.

dump bin displaying footballs in a sports retail store

5. Snap frames

Snap frames offer you the most cost-effective, low-maintenance way to display your special sports offers. There’s no need to take the whole frame off your wall to swap over your posters - simply snap it open using the spring lock mechanism!

snap frame displaying a world cup special offer in a restaurant

Our snap frames come in sizes ranging from A0 to A5 and are available in a wide range of different colours. This means you can match your snap frame colour to the team you are supporting or to your company’s brand colours.

Wall mounted signs are perfect for use in venues which are short on space. It will only take seconds to swap over your posters so you can have up-to-date displays as the tournament progresses.

Use snap frames to display details of games you will be screening, tournament wallcharts, match scores and any promotional messages you wish.

6. Shelf signs

If you want to highlight key products on your shelves from your sports-themed promotions, shelf signs offer the perfect solution.

We have shelf talkers, data strips and wobblers, that are designed to grab the attention of passing customers and highlight the prices and promotions of the products on the shelf above.

We also have a range of slatwall shoe shelves that are ideal for displaying football boots, which come with a built-in ticket strip.

football boots with a slatwall shelf and sign

In summary

When England's men's team reached the final of Euro 2020, an additional £3.1 billion of food and drink sales were recorded in the UK [2]! This means you should ramp up interest in your business promotions from the very start of the events to avoid potential disappointment later on.

Kira Swales and Alysha Bennett

Kira Swales & Alysha Bennett

Alysha and Kira are copywriters for UK POS, with almost twenty years of combined experience in e-commerce. Read more of their in-depth guides in our Knowledge Hub.


1. Rob Davies and Sarah Butler, Beer and new TVs: Euro 2024 ‘to fuel £2.75bn spree for UK shops and pubs’ (June 2024), The Guardian, [accessed June 2024].

2. Harry Holmes, ‘What does Fifa’s winter World Cup mean for food and drink’s summer of sport?’ (April 2022), The Grocer, [accessed October 2022].