Display Strategies For Open Days and Events in Education

From bustling freshers fairs to carefully planned open days and high-profile academic conferences, events are a major part of life in every educational setting. Whether you're showcasing your school’s ethos, welcoming new students, or impressing visiting academics, one thing's for sure: first impressions matter.

In this article, we explore practical and creative strategies to make your displays stand out, support your messaging, and truly engage your audience.

1. Start with Purpose and People

Before you start choosing posters or screens, take a step back and ask:

What are we trying to communicate, and to whom?

Displays aimed at prospective pupils and their families will differ from those designed for undergraduates or visiting researchers. Think about what your audience needs to see, feel, or understand, and let that guide your approach.

For open days, that might mean welcoming signage and clear directional displays. At freshers fairs, the focus could be on creating buzz and energy. At conferences, professionalism and clarity often take priority.

2. Use a Mix of Display Types

A strong display strategy blends various formats to suit the setting and content:

• Banners:
  Ideal for use indoors on open days and exhibitions, roller banners are portable, professional, and easy to brand. Outdoor banners and flags add branding and excitement for visitors.
• Digital screens:
  Showcase videos, slideshows, or live feeds with digital displays - great for student testimonials, promotional reels, or dynamic scheduling.

• Wall displays and noticeboards:
  Noticeboards offer a convenient way to highlight achievements, staff introductions, or course overviews.
• Tabletop displays and literature stands:
  Leaflet display stands and countertop merchandisers are practical for handing out brochures, and giveaways at freshers events.
• Interactive kiosks or tablets:
  Provide hands-on engagement, perfect for course browsing or campus maps at universities, with touchscreens or tablet stands.

Using a mix ensures visual variety, while catering to different learning styles and attention spans.

"Effective signage can transform the campus experience, providing a sense of place and belonging" [1]

3. Think Visually and Creatively

A cluttered or dull display is quickly overlooked. Prioritise high-quality visuals, short bursts of text, and a clear visual hierarchy. Use school colours, logos, and consistent fonts to reinforce branding, but don’t be afraid to get creative.

Consider:

• Incorporating real student work or testimonials to create authenticity
• Using infographics or icons to simplify complex information
• Adding tactile or interactive elements where appropriate (e.g., touchscreens or flip-books)

Even small touches like themed props or ambient lighting can help make your area feel warm, distinctive, and memorable.

4. Focus on Navigation and Flow

For large-scale events, especially open days or multi-room conferences, clear signage and directional displays are essential. Wayfinding should feel effortless. Use floor stickers, hanging signs, or digital maps to guide guests through your space.

You can also use display boards to divide zones (for example, academic departments, student services, and extracurricular areas), making the experience easier to digest.

5. Keep It Up-to-Date and Engaging

Outdated or generic displays can undermine your message. Refresh content regularly, particularly for events like freshers fairs or course showcases where new information is key. Keep the tone vibrant and relevant to the time of year, event type, or audience focus.

Digital displays offer a clear advantage here. They’re easy to update and can be programmed to change content automatically throughout the day.

In Summary

Effective display strategies are about more than aesthetics. They’re about storytelling, clarity, and connection. With a thoughtful blend of formats, clear messaging, and a touch of creativity, your next educational event can leave a lasting impression on every visitor who walks through the door.

Whether it’s a parent at a school open evening, a first-year finding their feet, or a keynote speaker at an academic symposium, the right display at the right time can make all the difference.

References

1. ‘The Impact of Campus Signage on University Image and Identity’, Forward Pathway (12th March 2025) https://www.forwardpathway.us/the-impact-of-campus-signage-on-university-image-and-identity