Toilet Advertising Opportunities

Have you overlooked the possibilities of toilet advertising?

You may not have thought about it, but public toilet advertising is a great way to promote brands, events, and services. For a start, everybody uses a public toilet at some point. Therefore, for a short space of time, you have a captive audience!

Research shows that, on average, 75% of visitors to a venue will use the bathroom up to 3 times, offering you multiple opportunities to get an advertising message in front of them. This explains why rates of recall are so high for washroom ads - up to 90% for some campaigns. This is far higher than other traditional advertising media [1].

Which industries benefit most from restroom poster displays?

You might first think of bar, nightclub and pub toilet advertising. These places are popular for promoting events with toilet poster displays. They also share helplines, safety information, charity outreach, and services like healthcare and cosmetics.

Back of door toilet advertising is the perfect way to reach a wide range of people. For venues, can be a great way to generate some extra income by offering up this space for rental. Many brands and organisations are keen to find new ways to reach larger audiences. And they're willing to pay for the opportunity.

The main benefit to remember is that toilet door advertising frames grab people's attention during a quiet time with few distractions.

Where should I place public toilet advertising frames for maximum impact?

• The back of the toilet door
• By hand dryers
• Above urinals
• By baby-changing areas
• Along the wall where people may queue

"This was the only place in the world people would stand in line to read advertising. The amount of time readers focus on the bathroom advertisements is about 1 minute 30 seconds for men and 2 minutes for women. You've got their undivided attention for a period of time."- ‘The Boston Globe’ [2].

Barbour & Monroe presented a survey to restaurant and nightclub patrons on their return trip from the restroom. 88% of people remembered 4 specific selling points of the bathroom ads. 92% could recall the businesses. 98% had a positive or neutral reaction to the ads [3].

What displays are best for toilet advertising?

The most popular form of advertising frames for toilet doors and walls are snap frames. They're easy to install, and even easier to swap out posters whenever required. They come as standard with a poster protector to keep your posters pristine. They're even available in tamperproof varieties that require a tool or Allen key to open.

Snap frames aren't for everyone. If you run a high-end business and you're feeling flush you could opt for a premium-quality standoff poster holder. But, if you only want to spend a penny, opt for bargain snap frames for a fraction of the cost!

Snap style toilet advertising frames are available in a huge range of sizes and colour options to suit your venue. Don't miss out on this golden opportunity to reach more customers with a toilet poster!

Check our our selection of toilet door advertising frames for more ideas.

References

1. Lorna Walker, ‘Ten reasons why your company should be using washroom advertising’, Ecoprod https://www.ecoprod.co.uk/ten-reasons-why-your-company-should-be-using-washroom-advertising/ [accessed March 2025].

2. ‘Media Quotes’, Indoor Billboards https://www.indoor-billboards.com/media.htm [accessed March 2025].

3. ‘In Focus Billboards’, Do Media https://www.domedia.com/otherFiles/sc1893/ifbmediakit.pdf [accessed March 2025].