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Essential point of sale displays for supermarkets

Using the correct point of sale display in a supermarket is crucial. Shoppers tend to know what they are looking for when entering a food store, so products must be marked and highlighted clearly for the customer to see.

Supermarkets are also rife with opportunities to upsell, cross sell and increase overall basket value, so again it is imperative that your BOGOF, sale or daily deal promotions are clearly marked. While the shelving area is a key point for prices and promotions, people need to be made aware of offers before you even enter your store, using supermarket signage.

supermarket signage
Boost your supermarket sales with POS.

Essential POS products for supermarkets

  • A wire dump bin merchandiser is perfect for meal deal merchandising

    Wire Dump Bin Merchandiser

    FSB In stock
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    Shopping Basket

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    Shopping Basket Stacker

    SBP-C In stock
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  • Wire dump baskets for retail displays

    White Collapsible Dump Bin

    CDB In stock
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Aisle signs

  • Telescopic arm Upright Aisle Fin Holder with Hooks

    Upright Aisle Fin Holder

    AFS9 In stock
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    ex. VAT

  • Aisle Fin Holder with Double Slot

    Aisle Fin Holder with Double Slot

    AFS7 In stock
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  • Magnetic Banner Hanger (For Over Or Under Shelf Fixing)

    Magnetic Banner Hanger

    AFS3 In stock
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  • Telescopic arm

    Aisle Sign Fixture and Hooks

    AFS1 In stock
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    £4.83

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Tiered shelf product displays

  • Merchandising display unit with three evenly sized shelves

    Premium Free Standing Display Unit

    FSD In stock
    From: £350.00
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  • Wooden Wicker Basket Display Stand

    Wooden Wicker Basket Display Stand

    FWDS In stock
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  • Angled Counter Top Tiered Wicker Basket Display

    Angled Countertop Tiered Wicker Basket Display

    MBDS In stock
    From:

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  • Three Tier Confectionery Acrylic Merchandising Display

    Three Tier Confectionery Acrylic Merchandising Display

    CTM02 In stock
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Shelf data strips and clip strips

  • Heavy duty clip strip

    Metal Hang Strip

    MS30 In stock
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    £3.45

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  • Centre Fit Shelf Talker in use

    Centre Fit Shelf Talker

    PBS In stock
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    £0.51

    £0.05

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  • Bespoke Printed Shelf Edge Infill Strips

    Bespoke Printed Shelf Edge Infill Strips

    INF In stock
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  • Shelf Edge Data Clip x 100

    SuperGrip Shelf Edge Data Clip x 100

    604-075 In stock
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Ceiling hung posters

  • Aluminium Poster Hanger

    Aluminium Poster Hanger

    PSS1 In stock
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    Aluminium Poster Gripper

    PSC1 In stock
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  • Ceiling Poster Holder with Eyelets for a suspended poster display

    Ceiling Poster Holder with Eyelets

    PH3 In stock
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  • Ceiling poster holder with holes in portrait and landscape

    Ceiling Poster Holder with Holes

    PS3 In stock
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Shelf organisers, dividers and push systems

  • Bottle Shelf Pusher System complete

    Bottle Shelf Pusher System

    BPS In stock
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  • PVC Shelf Dividers

    PVC Shelf Dividers

    PSD1 In stock
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  • Shingle Units

    Shingle Units

    SHU In stock
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  • Clear Merchandising Tray

    Clear Merchandising Tray

    HTT In stock
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Shelf wobblers

  • Data Strip Wobbler x 100

    Data Strip Wobbler x 100

    WB7 In stock
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  • Wobbler Springs x 100

    Wobbler Springs x 100

    WB4 In stock
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  • Adhesive Aluminium Wobbler Strips x 100

    Adhesive Aluminium Wobbler Strips x 100

    WB3 In stock
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    Adhesive Round End Wobbler Strips x 100

    WB2 In stock
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Outdoor supermarket signage

  • Heavy Duty Pavement Sign

    Heavy Duty Pavement Sign

    WPG6 In stock
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  • Silver Water Base Pavement Sign

    Silver Water Base Pavement Sign

    WPGX In stock
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  • Water Base Pavement Sign

    Water Base Pavement Swinger

    SWG5 In stock
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  • Forecourt sign with branding

    Sign Panel Pavement Sign

    SWG3 In stock
    From: £41.24
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Supermarket Signage POS

Outside your supermarket

Utilising your outside space or external displays is key. Introducing a pavement sign will let people know who, what and where you are. An a board, swing board or pavement sign will help increase your footfall to your store, which in turn can increase your sales.

Keep your double sided pavement sign up to date, eye catching and relevant so that even when people aren’t looking for a deal, they will spot yours.

The other key external advertising space is your window display. This space should be maximised to make your store look as attractive as possible. Self cling or adhesive poster holders are great for smaller supermarkets to showcase offers, store events or even open hours.

sainsburys supermarket pavement sign

At the till

Having a neat and tidy store will leave a good impression with your customers and encourage them to return, increasing your brand loyalty. Don’t let yourself down by the time they get to your till with a messy basket storage area. A basket holder is a simple yet effective way to ensure your store is kept in good order at all times.

Your till is a key area for impulse buys. If you have the space, introduce a counter standing dump bin to fill with smaller low value items to help increase the basket value. As well as placing by the till, dump bins are also ideal for placing in the middle of wide aisles where they will recite a lot of passing foot traffic.

In-queue merchandising systems are perfect for use around self-service checkout areas, as they keep customer queues in order and offer you a way to encourage impulse purchases at the point of sale.

supermarket dump bins retail
overhead supermarket banner

Utilise your ceiling space

Make all areas of your store clear with overhead hanging posters. This way, people know exactly where to go for the product or offer they are looking for. This will help create an enjoyable and easy shopping experience to keep customers returning to your supermarket.

Suspended posters are also ideal for short sales, as they are easy to update and can be changed over regularly to suit your fast paced store.

Ceiling signs can also be used as a wayfinding tool, as you can print arrows and directions to guide customers around your store to places such as customer service, tills and toilets.

The large footprint of supermarkets usually means that overhead signs are visible in most areas of the store, making them a useful display tool for reaching many people.

supermarket shelves

On your shelves

Having prices, offers and promotions displayed clearly is crucial in supermarkets. Customers are drawn in to well marked BOGOF, discounted or last chance offers, so have these displayed along your shelving.

A shelf talker allows you to clearly display prices, promotions, offers or product information that your customer can see from a distance. To make one particular product stand out, a shelf wobbler or sign holder is the perfect solution.

As well as having your prices organised, your products must also be neatly displayed. Shelf dividers are a simple yet effective way of ensuring that your products are presented in a clear and professional manner.

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