Using the correct point of sale display in a supermarket is crucial. Shoppers tend to know what they are looking for when entering a food store, so products must be marked and highlighted clearly for the customer to see.

Supermarkets are also rife with opportunities to upsell, cross sell and increase overall basket value, so again it is imperative that your BOGOF, sale or daily deal promotions are clearly marked. While the shelving area is a key point for prices and promotions, people need to be made aware of offers before you even enter your store, using supermarket signage.

1. Use promotional materials outside your supermarket

Utilising your outside space or external displays is key. Introducing a pavement sign will let people know who, what and where you are. An a board, swing board or pavement sign will help increase your footfall to your store, which in turn can increase your sales.

Keep your double sided pavement sign up to date, eye catching and relevant so that even when people aren’t looking for a deal, they will spot yours. The other key external advertising space is your window display. This space should be maximised to make your store look as attractive as possible.

A basket holder is a simple yet effective way to ensure your store is kept in good order at all times. Your till is a key area for impulse buys. If you have the space, introduce a counter standing dump bin to fill with smaller low value items to help increase the basket value.

As well as placing by the till, dump bins are also ideal for placing in the middle of wide aisles where they will receive a lot of passing foot traffic. In-queue merchandising systems are perfect for use around self-service checkout areas, as they keep customer queues in order and offer you a way to encourage impulse purchases at the point of sale.

3. Utilise your ceiling space for signage

Make all areas of your store clear with overhead hanging posters. This way, people know exactly where to go for the product or offer they are looking for. This will help create an enjoyable and easy shopping experience to keep customers returning to your supermarket.

Suspended posters are also ideal for short sales, as they are easy to update and can be changed over regularly to suit your fast paced store. Ceiling signs can also be used as a wayfinding tool, as you can print arrows and directions to guide customers around your store to places such as customer service, tills and toilets.

4. Ensure your shelves are providing essential product information

Having prices, offers and promotions displayed clearly is crucial in supermarkets. Customers are drawn in to well marked BOGOF, discounted or last chance offers, so have these displayed along your shelving. A shelf talker allows you to clearly display prices, promotions, offers or product information that your customer can see from a distance. To make one particular product stand out, a shelf wobbler or sign holder is the perfect solution. As well as having your prices organised, your products must also be neatly displayed. Shelf dividers are a simple yet effective way of ensuring that your products are presented in a clear and professional manner.