Essential point of sale displays for supermarkets
Using the correct point of sale display in a supermarket is crucial. Shoppers tend to know what they are looking for when entering a food store, so products must be marked and highlighted clearly for the customer to see.
Supermarkets are also rife with opportunities to upsell, cross sell and increase overall basket value, so again it is imperative that your BOGOF, sale or daily deal promotions are clearly marked. While the shelving area is a key point for prices and promotions, people need to be made aware of offers before you even enter your store, using supermarket signage.

Essential POS products for supermarkets
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Wire Dump Bin Merchandiser
FSB In stockFrom: £62.50(from £ per unit)ex. VAT
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Shopping Basket
SBP-22 In stockFrom:£2.70
(from £ per unit)ex. VAT
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Shopping Basket Stacker
SBP-C In stockFrom:£28.40
(from £ per unit)ex. VAT
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White Collapsible Dump Bin
CDB In stockFrom: £13.95(from £ per unit)ex. VAT
Aisle signs
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Upright Aisle Fin Holder
AFS9 In stockFrom:£9.51
(from £ per unit)ex. VAT
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Aisle Fin Holder with Double Slot
AFS7 In stockFrom:£9.79
(from £ per unit)ex. VAT
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Magnetic Banner Hanger
AFS3 In stockFrom:£1.78
(from £ per unit)ex. VAT
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Aisle Sign Fixture and Hooks
AFS1 In stockFrom:£4.83
(from £ per unit)ex. VAT
Tiered shelf product displays
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Premium Free Standing Display Unit
FSD In stockFrom: £350.00(from £ per unit)ex. VAT
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Wooden Wicker Basket Display Stand
FWDS In stockFrom:£158.00
(from £ per unit)ex. VAT
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Angled Countertop Tiered Wicker Basket Display
MBDS In stockFrom:£76.23
(from £ per unit)ex. VAT
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Three Tier Confectionery Acrylic Merchandising Display
CTM02 In stockFrom:£54.00
(from £ per unit)ex. VAT
Shelf data strips and clip strips
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Metal Hang Strip
MS30 In stockFrom:£5.23
£3.45
(from £ per unit)ex. VAT
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Centre Fit Shelf Talker
PBS In stockFrom:£0.51
£0.05
(from £ per unit)ex. VAT
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Bespoke Printed Shelf Edge Infill Strips
INF In stockFrom: £1.71(from £ per unit)ex. VAT
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SuperGrip Shelf Edge Data Clip x 100
604-075 In stockFrom:£9.10
(from £ per unit)ex. VAT
Ceiling hung posters
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Aluminium Poster Hanger
PSS1 In stockFrom: £3.50(from £ per unit)ex. VAT
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Aluminium Poster Gripper
PSC1 In stockFrom:£5.70
(from £ per unit)ex. VAT
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Ceiling Poster Holder with Eyelets
PH3 In stockFrom:£3.96
(from £ per unit)ex. VAT
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Ceiling Poster Holder with Holes
PS3 In stockFrom: £0.80(from £ per unit)ex. VAT
Shelf organisers, dividers and push systems
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Bottle Shelf Pusher System
BPS In stockFrom: £2.90(from £ per unit)ex. VAT
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PVC Shelf Dividers
PSD1 In stockFrom: £0.83(from £ per unit)ex. VAT
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Shingle Units
SHU In stockFrom:£2.15
(from £ per unit)ex. VAT
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Clear Merchandising Tray
HTT In stockFrom:£13.10
(from £ per unit)ex. VAT
Shelf wobblers
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Data Strip Wobbler x 100
WB7 In stockFrom:£6.30
(from £ per unit)ex. VAT
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Wobbler Springs x 100
WB4 In stockFrom:£7.40
(from £ per unit)ex. VAT
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Adhesive Aluminium Wobbler Strips x 100
WB3 In stockFrom:£8.90
(from £ per unit)ex. VAT
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Adhesive Round End Wobbler Strips x 100
WB2 In stockFrom:£3.15
(from £ per unit)ex. VAT
Outdoor supermarket signage
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Heavy Duty Pavement Sign
WPG6 In stockFrom: £199.00(from £ per unit)ex. VAT
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Silver Water Base Pavement Sign
WPGX In stockFrom: £79.85(from £ per unit)ex. VAT
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Water Base Pavement Swinger
SWG5 In stockFrom: £108.76(from £ per unit)ex. VAT
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Sign Panel Pavement Sign
SWG3 In stockFrom: £41.24(from £ per unit)ex. VAT
Outside your supermarket
Utilising your outside space or external displays is key. Introducing a pavement sign will let people know who, what and where you are. An a board, swing board or pavement sign will help increase your footfall to your store, which in turn can increase your sales.
Keep your double sided pavement sign up to date, eye catching and relevant so that even when people aren’t looking for a deal, they will spot yours.
The other key external advertising space is your window display. This space should be maximised to make your store look as attractive as possible. Self cling or adhesive poster holders are great for smaller supermarkets to showcase offers, store events or even open hours.

At the till
Having a neat and tidy store will leave a good impression with your customers and encourage them to return, increasing your brand loyalty. Don’t let yourself down by the time they get to your till with a messy basket storage area. A basket holder is a simple yet effective way to ensure your store is kept in good order at all times.
Your till is a key area for impulse buys. If you have the space, introduce a counter standing dump bin to fill with smaller low value items to help increase the basket value. As well as placing by the till, dump bins are also ideal for placing in the middle of wide aisles where they will recite a lot of passing foot traffic.
In-queue merchandising systems are perfect for use around self-service checkout areas, as they keep customer queues in order and offer you a way to encourage impulse purchases at the point of sale.


Utilise your ceiling space
Make all areas of your store clear with overhead hanging posters. This way, people know exactly where to go for the product or offer they are looking for. This will help create an enjoyable and easy shopping experience to keep customers returning to your supermarket.
Suspended posters are also ideal for short sales, as they are easy to update and can be changed over regularly to suit your fast paced store.
Ceiling signs can also be used as a wayfinding tool, as you can print arrows and directions to guide customers around your store to places such as customer service, tills and toilets.
The large footprint of supermarkets usually means that overhead signs are visible in most areas of the store, making them a useful display tool for reaching many people.

On your shelves
Having prices, offers and promotions displayed clearly is crucial in supermarkets. Customers are drawn in to well marked BOGOF, discounted or last chance offers, so have these displayed along your shelving.
A shelf talker allows you to clearly display prices, promotions, offers or product information that your customer can see from a distance. To make one particular product stand out, a shelf wobbler or sign holder is the perfect solution.
As well as having your prices organised, your products must also be neatly displayed. Shelf dividers are a simple yet effective way of ensuring that your products are presented in a clear and professional manner.