Top 6 Display Ideas For The Six Nations Championship
The Six Nations Championship is fast approaching, commencing on Friday, 31 January 2025, and concluding on Saturday, 15 March 2025. As one of the premier sporting events of the year, it presents an excellent opportunity to attract customers and boost sales.
This will translate into increased business, particularly for pubs and bars. If you're in the hospitality industry, ensure you're aware of when games will be held during peak business hours, and find creative ways to attract customers to pubs, restaurants, bars or cafes to enjoy your sports offerings. Retailers can also use these events to attract new customers with special promotions and sports-themed product ranges.
Read on to discover our top essential sign displays for Six Nations Championship!
1. Pavement signs
A crucial part of maximising your sales is tapping into sports fans’ excitement. To make them aware that your business is holding events and offers to celebrate these events, you need to advertise at the entrance to your business.
A pavement sign allows you to get creative with your graphics, ensuring your promotions get noticed and you stand out.
Don’t forget, potential passing trade may become your regulars with the right POS displays.
Make sure any outdoor signs are placed in well-lit areas for maximum effect on passersby.
2. Tabletop signs
Once customers are inside, you need to let them know about the details of your promotions. If you run a cafe or restaurant, then your tables are the best area to display further signage. Menu holders and table talkers offer ample opportunity to display your sports-themed menu items or special discounted offers.
Table talkers are great, as their multi-faced design means you can display up to six different promotions at once. Use them to list match times, happy hour times, new menu items and more.
Additionally, why not display offers or game information on tabletop chalkboards on your bar? This not only gives customers the information they want to know while they’re waiting to order, but can even influence the decisions they make when buying.
3. USB charging sign holders
Plenty of rugby fanatics will be watching the matches in pubs to experience the crowd atmosphere during the Six Nations 2025, so will be without the comforts they would have if they were watching the match at home.
Make sure that your customers can follow the match commentary, scroll through social media discussions and even stream other matches on their phones by providing them with device charging facilities.
Luckily, we stock a menu holder that comes with four integrated USB charging points! You can provide your customers with a useful service, while also using the unit to display your promotional messages.
4. Chalkboard displays
Chalkboard displays are a great way to promote special offers and display information around the time of the Six Nations.
Chalkboards are particularly useful as they're so easy to update, meaning you can change the timese and dates of individual screenings on a daily basis.
5. Snap frames
Snap frames offer you the most cost-effective, low-maintenance way to display your special sports offers. There’s no need to take the whole frame off your wall to swap over your posters - simply snap it open using the spring lock mechanism!
Our snap frames come in sizes ranging from A0 to A5 and are available in a wide range of different colours. This means you can match your snap frame colour to the team you are supporting or to your company’s brand colours.
Wall mounted signs are perfect for use in venues which are short on space. It will only take seconds to swap over your posters so you can have up-to-date displays as the tournament progresses.
Use snap frames to display details of games you will be screening, tournament wallcharts, match scores and any promotional messages you wish.
6. Wooden displays
A wooden poster frame has a classic, rustic aesthetic which looks great in pubs and restaurants.
This wooden chalkboard with poster case is a versatile choice, as it allows you to choose between using the chalkboard, or slotting in a poster as you wish.
If you enjoyed this article, why not check out our seasonal events POS guide?
