Essential point of sale for estate agent window displays
Window displays for estate agents need to be clear and visible in order to catch the eyes of the passing public and achieve maximum results.
UK POS has a wide range of cable and rod poster kits and poster hangers, along with LED window displays for estate agents to help you create the very best window displays for estate agents.
Here, we take a deeper look into how you can maximise your real estate window displays in order to boost footfall all year round.
Estate agent window displays
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Real estate agent window displays FAQ
Why are window displays important for estate agents?
Window displays are often the first point of contact that a customer or client has with your business, so it is important that they are eye-catching to passersby. Window displays are especially important for real estate agents, as they are expected to display images and information about the latest properties on the market in the local area. This means that their displays must be able to be updated easily and have the capacity for multiple different posters.
How do I make the most out of my real estate window displays?
Estate agents window displays are the first impression people will get of the business, so it is crucial that you are making the most out of yours. Your display should be clear, professional and up to date.
The housing market is moving quicker than ever, so maintaining your window adverts may be something you have to do multiple times a day, but it will be worth it. There is nothing more disappointing than seeing a house advertised to later found out it is already sold or let.
Create a good first impression by having the most up to date window in the business. Estate agents should attract attention, which can sometimes mean showcasing your most amazing houses. Passing trade won't be interested in what they need, show them what they want. This way, even people who may not be looking to move home will stop and look, making them likely to come back when the time for them to move arises.
What information should I have in my window?
You should have a good selection of your current portfolio available in your window. This way, if people aren't ready to come in and discuss their options or are passing by out of hours, your window display is doing the work for you. You should have high end, low end, rentals, sales, STC and non-residential properties in your window where possible. A broad selection shows you are the first choice for many.
On each individual advertisement you should have at least one image of the property along with the price and a small synopsis. Make the advert intriguing, prompting people to come inside and learn more. Estate agents should also clearly show opening hours and contact details in the window. A passing pedestrian might fall in love with their dream house, but unfortunately it's 7pm on a Tuesday. Make sure they have your number and opening times right in front of them to help you build that relationship and secure the sale.
What products are best for estate agent window displays?
Utilising your space is key. Many estate agents are based on high street corners where they have a great window display that can be seen from two or more roads. Whether your window is straight, curved or spread round a bend, an estate agent cable display system is perfect for estate agent window displays. Available in many different styles and configurations, our window displays for estate agents can be suspended from your ceiling or wall to display property adverts.
They create a clean and professional display for your window to be viewed by passing trade and customers inside. The clear acrylic construction of each unit means you can have a double sided display which is easy to update whenever required, without needing to disassemble the whole unit.
Our estate agent window displays are also available with built-in LEDs. LED window displays for estate agents are the ultimate POS solution for round-the-clock advertising. Not only will your window display cable systems make your housing adverts stand out more, but your whole premises will shine bright along the high street, making you the focal point of everyone attention.
Once your properties are perfectly displayed, it's time to focus on using any leftover space. For your opening hours, contact details or local events notices, window cling poster holders are great. They are simple, easy to update and affordable. If all of your window space is full, you can place these on any glass panels of your front door.
Perhaps you have an offer on for low fees or a first time buyers advice clinic. For events like this, we recommend using suspended poster hangers. This allows you to suspend large scale posters from your ceiling directly into your window. This is a great alternative to property displays to help make you stand out from the competition.
For more help kitting out your indoor and outdoor POS displays alike, read our complete essential POS for estate agents guide.
Estate agent window display installation guide
How do I use estate agents window displays?
Cable and rod poster displays are highly popular for use by estate agents, as well as by hairdressers, beauticians and travel agencies due to their ability to display multiple advertisements at once. Despite their complex appearance, however, they are actually very simple to install.
What is the difference between rod and cable displays?
Cable display systems are popular as, depending on how tightly you install them, the suspended cables allow for a little movement, such as blowing slightly in a breeze. Rod display fixings, on the other hand, hold your posters and leaflets in a rigid and fixed position.
How do I attach cables and rods to my poster panels?
We supply a large range of cable and rod display grips to suit your estate agent window display fixings. These components grip onto your cable or rods, while simultaneously gripping the edge of your acrylic poster holder.
These are available in fixed or multi-angle versions, check out our range of cable and rod display components to see all the available styles.
How do I add my posters to the poster pockets?
Our poster pockets are designed to be easy-access, making updating your graphics faster than ever. The cable and rod display pockets are open on 3 sides so your posters can be slotted in whenever required.
How do the multiple poster holders fix to walls, floors and ceilings?
The fixing style depends on the kit or fixings that you purchase. Ceiling, floor and wall fixings can be screwed directly into your walls, floors and ceilings, using fixing plates and rawl plugs where required. They can also be fitted into a fixing channel, which allows your cables or rods to be moved along it. This means you can change your display to present graphics of different sizes or orientations without having to unscrew the cables and rods or drill new holes. No matter how you choose to secure your ceiling or wall fixings, after these are installed the process is simple.
Your cables or rods can both attach to the ceiling, wall or floor fixings. If they are too long, rods and cables can be cut down to size.
When fitting a cable display, you can pull the cable tense and tighten the fitting so that everything sits flush and secure. You should feel mild resistance just before the outer body is fully screwed down.
Do remember, however, that the cable and rod display systems are only as strong as the surface they are fixed to, so always ensure that the cable display system is being installed in a sturdy and secure area.