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UK POS Group Limited is encouraging retailers and their marketing departments to start looking at alternative methods of promotion to boost much-needed sales over the Easter period. The UK manufacturer of PoS materials believes ideas such as Easter recipe cards in counter-top leaflet dispensers or Easter baskets and hampers on display supports are the type of promotions to turn browsers into spenders this year..

The retailers’ Easter is no longer just about chocolate eggs; it has fast become the second biggest sales time, even first for many retailers. The fact is, consumers typically associate the Easter period with the start of spring; bringing with it longer days, warmer weather and a sense of renewed vigour, and retailers grab onto this optimism when promoting it. It is therefore not just a key date for food retailers, but also gardening and DIY, food and drink outlets and even fashion retailers. The simple fact is with warmer weather, consumers want to be out and about and with that comes spending.

Ultimately special offers need to be effectively promoted, never more so than now when stores are fighting for sales. But in difficult times, promotional materials need to come in at a credit crunching cost. UK POS items tick both boxes.

That means stores can provide fluidity to promotions, from outside, as part of window displays and then in-store. Using a combination of anything from A Boards, to show cards, shelf talkers and poster holders will pass on a clear and consistent message to the customer. Yet, UK POS predict that the real key to standing out from the crowd this Easter will be to offer shoppers unique promotions or added value USP’s. These too can be promoted through the use of PoS.

Speaking of her predictions for this Easter, Sales and Marketing Director of UK POS, Debra Jamieson commented:

“Easter is much later this year, allowing consumers to claw back from Christmas spending. With a bit of luck the milder temperatures of spring will start to kick in too, blowing away those winter blues. Taking that into consideration, consumer spending could see a vast improvement on like-for-like sales. Hopefully retailers and marketing departments will pick up on this and look to traditional PoS to support their in-store promotions. ”

UK Point Of Sale Group Limited (UK POS) is encouraging all retailers to refresh tired looking post Christmas and New Years Point of Sale (PoS) merchandise especially with 2010 seasonal events around the corner. As such, the leading UK manufacturer of Point of Sale display and PoS products will offer several special product promotions over the next few weeks.

Sales and marketing director of UK POS, Debra Jamieson explained:
“It is a perfect opportunity for retailers to re-vamp shop displays starting with Valentines Day, as January and subsequently the January sales come to an end. To attract shoppers into refreshed stores and to encourage up and cross-selling on seasonal products, retailers should advertise their top promotions and UK POS wants to offer a helping hand in doing so.”

Offers will include discounted product prices, bulk buy discounts and reduced carriage on a selection of seasonal friendly display products from UK POS’ 3000 plus product range.

By selecting a few key products, such as leaflet dispensers, ballot boxes, snap frames and pavement signs (all of which reusable), retailers can easily update store displays. That way, customers can interchange graphics from a Valentines Day display into an Easter Promotion.

Debra Jamieson concluded:
“This year we still expect consumers to be feeling the pinch and conscious of what they spend their money on. Retailers naturally feel the same pinch and essentially need to work hard to communicate special offers with PoS products that are cost effective to them. With Valentines Day, St Patrick’s Day, Mother’s Day, Easter and St George’s Day all within weeks of each other, a quick turn around in displaying these offers and promotions will be necessary.”

With UK POS’ next day delivery service at hand, retailers can have their PoS products delivered in time for Valentines Days and the key dates which follow.

UK Point Of Sale Group Limited is highlighting its range of suggestion and ballot boxes, as the UK manufacturer of point of sale (PoS) and display materials predicts a customer focused 2010. A rise in ballot box and suggestion box enquiries highlights the importance of customer feedback in a continually tough spending climate.

Debra Jamieson, marketing and sales director for UK POS commented:
“It may be a New Year which generally means a new start, but as retailers face the same threat of low consumer spending in 2010, it would seem that customer influence and demand will make a bigger impact than it has in previous, more financially buoyant years. Generally consumers have stripped back their spending habits so it’s important to know what they want from their shopping experience and retailers will be expected to do act on the feedback generated.”

One way to gain feedback in-store, when a customer is most in-tune with their in-store experience, is the use of suggestion/ballot boxes. If strategically placed and used in-line with a marketing promotion such as a giveaway, they can achieve good results, whether that is getting contact details or asking specific questions on an area of possible improvement.

UK POS offers a variety of suggestion and ballot boxes such as the newest product to its range, the Suggestion Box with Header. Manufactured in white acrylic, it can be used on the counter or wall mounted and includes a header poster holder available in A4 portrait or A5 landscape and a side pocket for A6 or 1/3 A4 leaflets. Other products in the range include suggestion boxes with locks and floor standing boxes for larger promotions. For customers requiring an easy to transport version, UK POS can also supply the flat pack Cardboard Ballot Box which is ideal for one-off promotions and useful for exhibitions.

This range is featured in UK POS’ Display Buyers Guide, which with over 200 pages of display ideas, can be ordered at www.ukpos.com

Most companies usually look forward to promoting their product and services at special events, trade shows or exhibitions. At times when you promote your products at such places, it is not only very important to ensure that your signage have proper wording and graphics, but also the manner in which the banners and displays are presented. Attractive and stylish displays can actually help you to grab the attention of visitors and so, you need to plan and design the banners accordingly to create maximum impact on the spectators.

Banner stands and exhibition displays are some of the most popular advertising mediums. They are easy to assemble and dismantle, easy to carry, strong, durable and extremely cost effective. Exhibition displays and banner stands are available in a variety of sizes, shapes and colours. This allows you to choose the one depending on your requirements. Banner stands and exhibition displays are great and effective promotional tools because of which their popularity is on a rise.

Exhibitions, trade shows, road shows, retail stores, hotels etc. are some places where using banner stands and exhibition displays can prove to be very beneficial. Retractable banner stands are one of the most popular types that are used at most places. They are made up from lightweight aluminium and usually come along with a carrying case for easy transportation. So, if you want to make your trade show or exhibition successful, using point of sale display products can prove to be very helpful.

If you are looking forward to marketing multiple products to your potential customers, you need to make use of effective display materials. This is where brochures play an important role and help you to advertise and market your products. Leaflet dispensers can prove to be the ideal mediums for keeping brochures, leaflets and pamphlets. However, you need to make sure that these leaflet dispensers are kept at appropriate location so that they come into notice of the customers that visit your store.

When the brochures are kept in leaflet dispensers, customers who wish to know more about your products and services can easily pick up one brochure and read it anytime according to their leisure. Also, when you promote your products using the point of sale displays, you need to make sure that they are stylish and attractive. Having attractive displays at your store will also help to pull more crowds.

It is generally observed that potential customers only purchase those products that are very popular and displaying your merchandise with the help of point of sale displays can greatly help to make your products popular. Apart from leaflet dispensers, there are many other POS display products that are available such as banner stands, A boards, pavement signs, suggestion boxes and many more. Point of sale marketing compared to other means prove to be very effective and relatively cheaper. So, even if you wish to create eye-catchy display of your products, using point of sale displays can be the right way to go.

A-boards are an excellent addition to the promotional campaign of your retail store or showroom. They can be used in a variety of places like cinemas, retail stores or restaurants. A-boards are an excellent tool that can be used to promote your products and services in an inexpensive manner.

A-boards look very attractive and eye catching, this means that anything placed on them is bound to catch the attention of anyone standing in the vicinity. This also makes them an excellent tool to spread awareness about your products or services. A-boards can easily be used in places where a poster holder or a leaflet dispenser cannot be used.

Wooden A-boards used to be quite popular. They have in fact been used for a long time to display promotional material. The new-generation A-boards are lightweight and made out of materials which are durable and can withstand inclement weather conditions with ease.

A-boards also look a lot more elegant when compared to regular posters. They will help you create a good impression of your business in the eyes of the general public. With so many advantages, it is no wonder that more and more businesses are discovering the joys of using an A-board for their promotional needs.

An attractive display is a must for any retail business. On the street, the shop display is the first thing any passerby notices. The right display can give a prospective customer an idea about the products that are being sold inside the shop.

Point of sale displays like pavement signs can help to give your shop an attractive first look. Pavement signs can be used to provide information to people entering the shop regarding the various new articles that are for sale in your shop. Pavement signs make an excellent display because they are very flexible and can be used in a variety of ways. The display on pavement signs can also be changed as and when required. This makes pavement signs an excellent investment for anyone who is looking for inexpensive ways to boost the displays in their retail store.

Attractive pavement signs are very useful in catching the attention of people who are passing your shop. They are made out of high quality material which can withstand the external climatic conditions with ease. This makes them strong enough to last for a very long time and be used to display a whole range of attractive promotional material.

Advertising can only do so much. The final incentive to purchase is left to be carried out by point of sale displays. Point of sale displays or POS as they are commonly referred to in marketing circles, are there to ensure that the customers are aware of the various products, schemes and price offerings. Effectively employed they can attract potential customers and increase daily sales.

Display types and their uses
When it comes to point of sale displays appearance is a priority. In order to entice and inform they should be placed in appropriate holders or dispensers to make them easily visible and available to the customers. Excellently written literature or flashy leaflets are of no use unless they are correctly placed in menu holders or leaflet dispensers where they will have the most impact. Placement in such a way makes it easier for your staff to access them also.

The same goes for large posters and banners, not only do they serve the purpose of catching the attention of the customers but also direct them to the other sections in the store. A shabbily glued poster to the wall is no way to set up effective POS displays in the store. Poster holders are the best way to do this. At check out counters, placement of poster holders can be very effective in enticing the customers to purchase something.

All these and many other display options are available to business and store owners in order for them to partake in effective communication with their customers.

Point of sale equipment is the catalyst in processing a sale for the customer. Types of point of sale equipment can consist of a cash register, a credit card machine, receipt printer and more. Point of sale equipment is essential for any business that has a constant interaction with the customer. In the past, point of sale equipment consisted of merely a cash register, but today point of sales equipment consists of many different elements. From magnetic card readers to biometric scanners, point of sales equipment helps the retailer make an expedited sale and the buyer, a fast purchase.

Before buying point of sale equipment, it is important to decide what you need. As many companies are now based online, there is a pressing need for a fast and transparent transaction. Point of sale equipment helps the retailer do just that.

All retail outlets need point of sale equipment as retail outlets are in constant interaction with customers.

Online businesses also employ point of sale equipment, but in a slightly different way. Online stores have programs that are embedded within the site. These allow smooth and fast credit and debit transactions. If you want to speed up the sales transactions at your store, you should use POS equipment.

In the current economic environment, shops are finding it very difficult to make enough sales. The only way for these retailers and shop owners to increase their sales is using point of sale tools to make customers buy more.

POS products can include A boards, menu holders, leaflet dispensers, poster holders, shelf edge ticket holders and PVC ticket holders. Using these products in a smart way can boost the sales of any retail store or showroom.

A boards
A boards are one of the oldest methods used for advertising and display purposes. You may have seen many of these displays at shopping centres or outside cinemas, displaying the latest movie details.

Leaflet Dispensers
Another popular POS used is leaflet dispensers. They are can seen in many places including supermarkets and offices of insurance or travel agents.

Poster Holders
Poster holders come in various types and sizes, and are meant for different purposes. Different types of poster holders include Suspended, Wall mount, Adhesive, Window and Slatwall.

Menu Holders
One of the most important POS displays today and one of the most widely purchased displays is the Menu holder. They are used for housing menu sized advertisements and other displays.

Rise in the Demand of Menu Holders
The steady increase in the demand for menu holders has been largely due to new restaurants and pubs. There has also been considerable demand for different other menu holders. The different types of menu holders available are Free Standing, Tent Shaped Ticket holders, Multi-faced, Showcard Sleeves, Showcard Bases and the Bedding Ticket Holders.