Has the UK economy recovered? According to 87% of UK POS customers, it’s a no
April 13, 2010
Online poll from UK POS indicates that UK economy is still struggling to recover
Despite the Government’s claim that we are now seeing green shoots in the UK’s economic recovery, it is clear that both retailers and consumers are still very much feeling the pinch. UK POS’ online poll in March asked site visitors whether the UK economy has yet recovered with a staggering 87 per cent voting no.
The online poll clearly indicates that retailers are pessimistic rather than optimistic about the stability of the economy with consumers still holding a tight rein around their purse strings.
Yet despite this gloomy outlook, department store John Lewis saw a 30% increase in sales this Easter compared to 2009. The department store put its success down to its competitor price matching, ‘Never Knowingly Undersold’ campaign and sales in home categories*. With a strong advertising presence and in-store POS, John Lewis proves that traditional marketing methods are still effective tools of the trade.
As such there is an added benefit of using POS to refresh and highlight the latest in-store promotions and offers, especially when it comes to seasonal events.
Impulse dump bins are the ultimate flexible sales promotion tool. Placed next to checkouts, they are great at encouraging those last minute impulse buys. Shelf talkers, leaflet holders, leaflet dispensers, wobblers and poster holders come in a variety of sizes and styles for you to personalise your retail displays. These will also ensure that you don’t miss an opportunity to cross sell other lines, advertise new products and promote special offers to customers.
