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UK Point of Sale Group Limited (UK POS) is this month promoting its Cable Poster Kit to help leisure centres kick start their summer activity campaigns. UK POS is offering its A4 ceiling to floor poster kit at a special offer price of £25.50.

Whether it’s the Government’s ‘Change4Life’ scheme or fitness classes, UK POS is helping leisure centres promote their summer activities and get the UK active. The cable and rod displays enable leisure providers to take advantage of the additional space often missed in a traditional office environment, opening up the opportunity to create innovative and dramatic displays.

Sales and Marketing Director of UK POS, Debra Jamieson said: “The summer season is a key time of year for leisure centres to be focusing on their seasonal activity programmes to encourage children and adults to visit their local leisure facility. Therefore, we are offering leisure centres the discounted kits as a special offer to enable leisure centres to promote their activities in a cost-effective way, yet making sure the quality of the finished display is uncompromised.”

Working with leisure centres to provide an advanced range of smart and stylish cable display and rod displays, UK POS is helping them to showcase the latest activities and programmes in time for summer. With all products manufactured in the UK to specification, the kit includes:

-Smart and durable satin chrome and regular chrome finish

-A range of ceiling to floor and wall fixings

-Stylish acrylic poster holders and accessories

-A custom laser cutting service to make the perfect snap frames

-Large stocks for next day delivery

Usually retailing at £36.60 UK POS will offer the kit at £25.50 excluding VAT as a special discounted offer. For leisure centres wishing to take advantage of this they will need to quote ‘OFFER’ when ordering the pack.

Online poll from UK POS indicates that UK economy is still struggling to recover

 Despite the Government’s claim that we are now seeing green shoots in the UK’s economic recovery, it is clear that both retailers and consumers are still very much feeling the pinch. UK POS’ online poll in March asked site visitors whether the UK economy has yet recovered with a staggering 87 per cent voting no.

 The online poll clearly indicates that retailers are pessimistic rather than optimistic about the stability of the economy with consumers still holding a tight rein around their purse strings.

Yet despite this gloomy outlook, department store John Lewis saw a 30% increase in sales this Easter compared to 2009. The department store put its success down to its competitor price matching, ‘Never Knowingly Undersold’ campaign and sales in home categories*. With a strong advertising presence and in-store POS, John Lewis proves that traditional marketing methods are still effective tools of the trade.

 As such there is an added benefit of using POS to refresh and highlight the latest in-store promotions and offers, especially when it comes to seasonal events.

Impulse dump bins are the ultimate flexible sales promotion tool. Placed next to checkouts, they are great at encouraging those last minute impulse buys. Shelf talkers, leaflet holders, leaflet dispensers, wobblers and poster holders come in a variety of sizes and styles for you to personalise your retail displays. These will also ensure that you don’t miss an opportunity to cross sell other lines, advertise new products and promote special offers to customers.

Discreet display accessories and fixings give a high-end finish to complete POS packages

Behind any retailers strategically designed POS should be a fixing which adds a suitable and discreet finishing touch. Offering a varied range of display accessories and fixings, such as suspension fixings, ceiling fixings, wobbler strips and suction cups or bespoke products, is important for customers to complete their POS packages.

Retailers will have a process from which they design and print their POS to how and where it is displayed. But how is it going to be attached and fixed without the fixings looking unsightly and intrusive? The answer is to offer a variety of options whatever the shape, size and weight of the POS and an experienced customer services team who can advise on the best option. As a manufacturer of these products, we can even design and manufacture unique items especially for customers.

For example a leading furniture retailer approached us in the hope that we could solve a longstanding nuisance. It found that flexible wallets were always supplied with white adhesive buttons, which really stood out when placed on furniture. Having tried to source clear buttons for a while, our design team went that extra mile to mould clear alternatives to the retailer’s desired specification.

UK POS’ range of ceiling, wall, window and shelf fixing options ensures retailers have the accessories to finish the job. The range includes suspension and ceiling fixings, which come in a variety of designs to offer uplifting promotions or to guide customers around stores. Wobbler strips provide off the shelf solutions for impulsive offers, whilst suction cups are discreet and secure making them perfect for window displays.

Currently UK POS is offering bulk buy discounts on it entire display accessories and fixings range.

UK Point Of Sale Group Limited (UK POS) is offering low prices on its high impact, outdoor products to help retailers with their Easter promotions. Point of sale materials such as the A1 Pavement Sign and A4 Snap Poster Frames are ideal for promoting outside of shop hours and getting customers off the street and into the store during the run up to the Easter holidays which start on 2^nd April.

The A1 Pavement Sign and A4 Snap Poster Frames are two of UK POS’ best selling outdoor products. They offer a flexible approach to outdoor promotions as posters can be quickly and easily changed for the swift succession of calendar events which take place over the spring months. This helps retailers get the most out of the high impulse spending events which include Easter, Father’s Day and the May Day bank holiday.

Current offers on these two products are buy two A1 Pavement Signs for £85 each (plus VAT) and buy 10 A4 Snap Poster Frames for only £3.49 each (plus VAT).

Sales and Marketing Director of UK POS, Debra Jamieson commented:

“In addition to these outdoor products we also supply a wide selection of products to encourage those all-important in-store impulse buys. These include: PVC ticket holders, impulse dump bins, shelf talkers and sign flags. All of which are readily available at competitive prices. We also sell a selection of card racks ideal for year round events.”

UK POS Group Limited is encouraging retailers and their marketing departments to start looking at alternative methods of promotion to boost much-needed sales over the Easter period. The UK manufacturer of PoS materials believes ideas such as Easter recipe cards in counter-top leaflet dispensers or Easter baskets and hampers on display supports are the type of promotions to turn browsers into spenders this year..

The retailers’ Easter is no longer just about chocolate eggs; it has fast become the second biggest sales time, even first for many retailers. The fact is, consumers typically associate the Easter period with the start of spring; bringing with it longer days, warmer weather and a sense of renewed vigour, and retailers grab onto this optimism when promoting it. It is therefore not just a key date for food retailers, but also gardening and DIY, food and drink outlets and even fashion retailers. The simple fact is with warmer weather, consumers want to be out and about and with that comes spending.

Ultimately special offers need to be effectively promoted, never more so than now when stores are fighting for sales. But in difficult times, promotional materials need to come in at a credit crunching cost. UK POS items tick both boxes.

That means stores can provide fluidity to promotions, from outside, as part of window displays and then in-store. Using a combination of anything from A Boards, to show cards, shelf talkers and poster holders will pass on a clear and consistent message to the customer. Yet, UK POS predict that the real key to standing out from the crowd this Easter will be to offer shoppers unique promotions or added value USP’s. These too can be promoted through the use of PoS.

Speaking of her predictions for this Easter, Sales and Marketing Director of UK POS, Debra Jamieson commented:

“Easter is much later this year, allowing consumers to claw back from Christmas spending. With a bit of luck the milder temperatures of spring will start to kick in too, blowing away those winter blues. Taking that into consideration, consumer spending could see a vast improvement on like-for-like sales. Hopefully retailers and marketing departments will pick up on this and look to traditional PoS to support their in-store promotions. ”

UK Point Of Sale Group Limited (UK POS) is encouraging all retailers to refresh tired looking post Christmas and New Years Point of Sale (PoS) merchandise especially with 2010 seasonal events around the corner. As such, the leading UK manufacturer of Point of Sale display and PoS products will offer several special product promotions over the next few weeks.

Sales and marketing director of UK POS, Debra Jamieson explained:
“It is a perfect opportunity for retailers to re-vamp shop displays starting with Valentines Day, as January and subsequently the January sales come to an end. To attract shoppers into refreshed stores and to encourage up and cross-selling on seasonal products, retailers should advertise their top promotions and UK POS wants to offer a helping hand in doing so.”

Offers will include discounted product prices, bulk buy discounts and reduced carriage on a selection of seasonal friendly display products from UK POS’ 3000 plus product range.

By selecting a few key products, such as leaflet dispensers, ballot boxes, snap frames and pavement signs (all of which reusable), retailers can easily update store displays. That way, customers can interchange graphics from a Valentines Day display into an Easter Promotion.

Debra Jamieson concluded:
“This year we still expect consumers to be feeling the pinch and conscious of what they spend their money on. Retailers naturally feel the same pinch and essentially need to work hard to communicate special offers with PoS products that are cost effective to them. With Valentines Day, St Patrick’s Day, Mother’s Day, Easter and St George’s Day all within weeks of each other, a quick turn around in displaying these offers and promotions will be necessary.”

With UK POS’ next day delivery service at hand, retailers can have their PoS products delivered in time for Valentines Days and the key dates which follow.

UK Point Of Sale Group Limited is highlighting its range of suggestion and ballot boxes, as the UK manufacturer of point of sale (PoS) and display materials predicts a customer focused 2010. A rise in ballot box and suggestion box enquiries highlights the importance of customer feedback in a continually tough spending climate.

Debra Jamieson, marketing and sales director for UK POS commented:
“It may be a New Year which generally means a new start, but as retailers face the same threat of low consumer spending in 2010, it would seem that customer influence and demand will make a bigger impact than it has in previous, more financially buoyant years. Generally consumers have stripped back their spending habits so it’s important to know what they want from their shopping experience and retailers will be expected to do act on the feedback generated.”

One way to gain feedback in-store, when a customer is most in-tune with their in-store experience, is the use of suggestion/ballot boxes. If strategically placed and used in-line with a marketing promotion such as a giveaway, they can achieve good results, whether that is getting contact details or asking specific questions on an area of possible improvement.

UK POS offers a variety of suggestion and ballot boxes such as the newest product to its range, the Suggestion Box with Header. Manufactured in white acrylic, it can be used on the counter or wall mounted and includes a header poster holder available in A4 portrait or A5 landscape and a side pocket for A6 or 1/3 A4 leaflets. Other products in the range include suggestion boxes with locks and floor standing boxes for larger promotions. For customers requiring an easy to transport version, UK POS can also supply the flat pack Cardboard Ballot Box which is ideal for one-off promotions and useful for exhibitions.

This range is featured in UK POS’ Display Buyers Guide, which with over 200 pages of display ideas, can be ordered at www.ukpos.com

Most companies usually look forward to promoting their product and services at special events, trade shows or exhibitions. At times when you promote your products at such places, it is not only very important to ensure that your signage have proper wording and graphics, but also the manner in which the banners and displays are presented. Attractive and stylish displays can actually help you to grab the attention of visitors and so, you need to plan and design the banners accordingly to create maximum impact on the spectators.

Banner stands and exhibition displays are some of the most popular advertising mediums. They are easy to assemble and dismantle, easy to carry, strong, durable and extremely cost effective. Exhibition displays and banner stands are available in a variety of sizes, shapes and colours. This allows you to choose the one depending on your requirements. Banner stands and exhibition displays are great and effective promotional tools because of which their popularity is on a rise.

Exhibitions, trade shows, road shows, retail stores, hotels etc. are some places where using banner stands and exhibition displays can prove to be very beneficial. Retractable banner stands are one of the most popular types that are used at most places. They are made up from lightweight aluminium and usually come along with a carrying case for easy transportation. So, if you want to make your trade show or exhibition successful, using point of sale display products can prove to be very helpful.

If you are looking forward to marketing multiple products to your potential customers, you need to make use of effective display materials. This is where brochures play an important role and help you to advertise and market your products. Leaflet dispensers can prove to be the ideal mediums for keeping brochures, leaflets and pamphlets. However, you need to make sure that these leaflet dispensers are kept at appropriate location so that they come into notice of the customers that visit your store.

When the brochures are kept in leaflet dispensers, customers who wish to know more about your products and services can easily pick up one brochure and read it anytime according to their leisure. Also, when you promote your products using the point of sale displays, you need to make sure that they are stylish and attractive. Having attractive displays at your store will also help to pull more crowds.

It is generally observed that potential customers only purchase those products that are very popular and displaying your merchandise with the help of point of sale displays can greatly help to make your products popular. Apart from leaflet dispensers, there are many other POS display products that are available such as banner stands, A boards, pavement signs, suggestion boxes and many more. Point of sale marketing compared to other means prove to be very effective and relatively cheaper. So, even if you wish to create eye-catchy display of your products, using point of sale displays can be the right way to go.

A-boards are an excellent addition to the promotional campaign of your retail store or showroom. They can be used in a variety of places like cinemas, retail stores or restaurants. A-boards are an excellent tool that can be used to promote your products and services in an inexpensive manner.

A-boards look very attractive and eye catching, this means that anything placed on them is bound to catch the attention of anyone standing in the vicinity. This also makes them an excellent tool to spread awareness about your products or services. A-boards can easily be used in places where a poster holder or a leaflet dispenser cannot be used.

Wooden A-boards used to be quite popular. They have in fact been used for a long time to display promotional material. The new-generation A-boards are lightweight and made out of materials which are durable and can withstand inclement weather conditions with ease.

A-boards also look a lot more elegant when compared to regular posters. They will help you create a good impression of your business in the eyes of the general public. With so many advantages, it is no wonder that more and more businesses are discovering the joys of using an A-board for their promotional needs.