Leading supermarket chain Morrisons has announced its plans to open a 'store of the future' in Tunbridge Wells, as the first in a 'new era' of outlets.
The plan for such stores is that they will open in affluent areas and offer up to 450 lines of fresh produce, including gourmet and exotic items.
The latter will include items such as 10 different types of Chinese greens and Italian black summer truffles.
Morrisons format director Andy Newton said: "Until now, Morrisons has not had a format that would be right for Tunbridge Wells. With our 'store of the future', we can provide the town with a premium offer, including the widest range of fresh ingredients alongside other innovations we have trialled in our concept store in Kirkstall, Leeds.
"This is Morrisons as you probably have never seen it before, with more surprising produce and an exciting layout but still highly affordable."
The more flexible store format is the latest in a series of changes to be announced since new chief executive officer Dalton Philips started work in 2010.
