A new report has indicated that Britain’s supermarkets are continuing to experience consistent growth, with the effects of inflation outweighing weakness in consumer confidence.
Data from Kantar Worldpanel revealed Sainsbury’s and Morrisons expanded by 4.8 and 5.3 per cent respectively during the three months ending on September 4. Tesco, Britain’s biggest retailer, grew by three per cent and Asda registered 2.2 per cent.
“Consumers are managing their budget by making more shopping trips but buying fewer items on each outing. These changes are at the margin but illustrate how shoppers are trying to cope,” said Kantar Worldpanel director Martin Whittingham.
Tesco continues to dominate the market with a retail share of 30.4 per cent - though this was 0.1 per cent lower than in August - with Asda in second place on 17.4 per cent. Sainsbury’s held 16.1 per cent, while Morrisons was behind in fourth position with 11.5 per cent.
The study came after figures from the British Beer & Pub Association revealed British consumers appear poised to buy more alcohol from supermarkets than pubs for the first time.
