A survey has revealed that men may be starting to catch up with women in the savvy shopping stakes, making more effort to hunt for deals and discounts.
Hitachi Capital Consumer Finance asked over 3,000 shoppers about their habits and thoughts relating to shopping, with surprising results.
The data showed that 70 per cent of men felt that they were better at seeking out bargains than they were five years ago, compared with 75 per cent of women.
And they actually won in the confidence stakes, with 27 per cent happy to ask directly for a discount in showrooms and shops. Only 17 per cent of women would do the same.
Over 90 per cent of all survey interviewees said that savings are a priority when shopping, leading them to wait for the sales or search for discounts online or in shops before making purchases. Loyalty cards and vouchers were revealed to be particularly popular.
Hitachi Capital Consumer Finance managing director Gerald Grimes said: "Most people would assume that women are savvier shoppers, but an overwhelming majority of both men and women arm themselves with loyalty cards or discounts before hitting the stores.
"This demonstrates the importance of loyalty schemes for retailers."
