The launch of a magazine for luxury London department store Harrods appears to have been a success, achieving strong circulation and also boosting in-store sales.
Harrods Magazine had a circulation of 104,997 between January and June this year and Harrods has said that it has had an impact on high street consumers.
It is printed 10 times annually and also boasts supplements for home entertaining, interior design, jewellery and watches.
Guy Cheston, director of Harrods Media, said: "Harrods Publishing has successfully created a luxury lifestyle magazine that tempts customers into the store.
"We have recently conducted reader research that shows how influential the magazine is in encouraging sales, demonstrating that it is an excellent platform for our brands.
"Our ad sales continue to be hugely successful, and the ABC circulation figure proves we are reaching a substantial number of readers in this highly valued and competitive sector of well established and acclaimed titles."
