Terminal Five of Heathrow Airport has become home to the first airport shop launched by fashion clothing retailer Jack Wills.
The 300sqft store features a Land Rover, in the trademark strong British styling of the brand, along with Jack Wills' usual array of designs.
It follows several other popular brands which have set up shop at airports, including Mulberry, Burberry, Reiss, Ted Baker and LK Bennett.
"We are delighted to be bringing this great British fashion and retail brand to Heathrow," said Hazel Catterall, head of category for fashion at Heathrow.
"As the UK's largest airport, we want to champion the best of British fashion and provide our passengers with an exciting and engaging shopping experience. Jack Wills’ heritage and cutting edge designs are a perfect addition to T5 - and are sure to become a firm favourite amongst passengers both here and abroad."
Fiona Bruce of operator BAA told Retail Gazette: "At the moment, the store will be open for six months, and when Christmas comes around, seasonal items will be available.
"We have had previous pop-up stores though not on the retail side and there are plans for further stores in the future, as well as permanent stores."
