Youth fashion accessories chain Claire's has made its concept store debut by relaunching its London West End branch on Oxford Street with a new look.
The newly laid out store will include an area dedicated to high fashion products, which will be separated into trends.
There will also be a space in the shop aimed at the younger end of Claire's' customer base, displaying its usual wares in a style that will attract and excite visitors.
Each area will be soundtracked by a playlist of music carefully selected for the target age group in question.
These special touches will be complemented by a window display styled with a boutique bedroom theme; and an ear piercing service.
It will also sell all the products that its customers have come to expect, including jewellery, hair accessories, cosmetics, bags and scarves.
Claire's was founded in 1961 and chiefly aims to appeal to teenagers and young adults, but is also popular with girls between the ages of 10 and 12, popularly known as 'tweens'. The chain has over 3,000 outlets worldwide.
